<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dba652f78a8124a22c82_playback-banner-20-11-69fdce3a1227f092106780.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 November 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Influencer marketing remains one of the most powerful tools for reaching audiences authentically, but it's also one of the most challenged.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">This recorded session covers the shift since 2020, creator partnership strategy, and how to measure real campaign impact beyond surface enga</span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-trust-in-influencer-marketing-fading-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is Trust in Influencer Marketing Fading? Strategies for Brands</span> <span class="gn-related__excerpt">Brand-influencer credibility is shifting. Discover frameworks for transparency, authentic partnerships, and evaluating what your influencer </span> </a> </li> <li class="gn-related__item"> <a href="/articles/rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">Agency experts unpack creator partnerships, disclosure rules, and how to balance data with creativity to rebuild credibility and drive real </span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> </ul> </aside>