<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc91ddcf8666bf86100f_https-cdn-evbuc-com-images-728546719-2074849575123-1-original.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Confident Climate Comms: How to Avoid Green-hushing and Greenwashing in Sustainability Storytelling</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 May 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 2 May 2024 · 14:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Greenwashing and green-hushing shouldn't deter brands from taking climate action <strong>AND</strong> talking about it. This must-attend event for communications and marketing professionals <strong>demystifies the net zero conversation with insightful data and informative case studies</strong>, leaving you with the confidence to master sustainability storytelling.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Hosted by Network members <a href="https://gold79.co.uk/" target="_blank">GOLD79</a> - Hear from:</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name"><a href="https://www.linkedin.com/in/francescawoodward/" target="_blank">Francesca Woodward</a></span> <span class="gn-speaker__role">Marketing Director · <a href="https://www.flotillaworld.com/" target="_blank">Flotilla</a></span> <span class="gn-speaker__topic"><em>Revealing the major challenges around net zero communications.</em></span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name"><a href="https://www.linkedin.com/in/domdwight/" target="_blank">Dom Dwight</a></span> <span class="gn-speaker__role">Director of Strategy, Insight, Innovation and Diversification · <a href="https://bettysandtaylors.co.uk/" target="_blank">Bettys &amp; Taylors of Harrogate</a></span> <span class="gn-speaker__topic"><em>Exploring the sustainability journey of Yorkshire Tea and Taylors Coffee.</em></span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name"><a href="https://www.linkedin.com/in/caroline-linford/" target="_blank">Caroline Linford</a></span> <span class="gn-speaker__role">Net Zero Director · <strong>Flotilla</strong></span> <span class="gn-speaker__topic"><em>Explaining how scientific technology and human intellect are key to a net zero strategy you can be proud to talk about.</em></span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name"><a href="https://www.linkedin.com/in/tamarind-wilson-flint-00b0941/" target="_blank">Tamarind Wilson-Flint</a></span> <span class="gn-speaker__role">Co-founder · <strong>GOLD79</strong></span> <span class="gn-speaker__topic"><em>Tackling the green-hushing challenge via successful net zero journey stories from brands.</em></span> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James McKay</span> <span class="gn-speaker__role">Artist and Low Carbon Energy Expert</span> <span class="gn-speaker__topic"><em>Discussing the importance of positively engaging the public about the climate crisis.</em></span> </div> </div> </div> </div> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.com/e/confident-climate-comms-how-to-avoid-greenhushing-and-greenwashing-in-sustainability-storytelling-tickets-871715944857" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-how-to-strengthen-your-brand-voice-and-common-mistakes-to-avoid" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Strengthen Your Brand Voice - And Common Mistakes to Avoid</span> <span class="gn-related__excerpt">TOV consistency frameworks, expert workshop insights, and the brand voice pitfalls that cost agencies clients and creative credibility.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/planning-for-a-successful-sustainability-effort-that-can-scale-with-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How To Start - And Drive - Real, Successful Sustainability Efforts For Your Business</span> <span class="gn-related__excerpt">Marketing leaders share what separates credible net zero commitments from box-ticking, and how agencies can guide clients toward substance-f</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-rise-of-purpose-driven-pr-communicating-your-brands-values" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Rise of Purpose-Driven PR: Communicating your Brand’s Values</span> <span class="gn-related__excerpt">Sceptical consumers demand authenticity. Discover the frameworks, case studies, and measurement tools that make purpose-driven PR campaigns </span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-in-marketing---the-dos-and-donts-for-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI in Marketing - The Dos and Don&#39;ts for Success</span> <span class="gn-related__excerpt">Avoid data privacy pitfalls and unchecked automation. Jaywing reveals where AI adds real value in agency marketing and how to balance it wit</span> </a> </li> </ul> </aside>