<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab7e08e6c668ce552ae_65c2238707a0ecfaa7fd7466_Event%2520Headers%2520%2520(1)%2520(1).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Next Generation Paid Social - The AI and Data Impact</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>28 February 2024</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 28 Feb 2024 · 12:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">Discover how AI and the changing landscape of <strong>data privacy</strong>, <strong>including depreciation of cookies</strong>, are reshaping best practices and strategies in 2024.</p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">What you'll learn</div>
<h4>WHAT YOU'LL LEARN:</h4>
<ul>
<li><strong>Evolution of Paid Social.</strong> Learn how Paid Social advertising has evolved and the pivotal role played by AI and Deep Learning in shaping its future.</li>
<li><strong>Next-Generation Strategies (AI, Audience, Creative, Brand).</strong> Gain essential insights into cutting-edge best practices and cross-platform Paid Social strategies. Learn how to maximise D2C sales and improve B2B lead generation.</li>
<li><strong>Unlocking 1st-Party Data.</strong> Understand the necessity of 1st Party data strategies and how to integrate these into your Paid Social campaigns.</li>
<li><strong>Measuring Causal Impact.</strong> Learn how to bridge disconnected datasets for real-time, actionable insights for informed data-led investment decisions in advertising.</li>
</ul>
</aside>
<div class="gn-speakers gn-reveal">
<h3 class="gn-speakers__title">Speakers</h3>
<div class="gn-speakers__grid">
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Andre Freitas</span>
<span class="gn-speaker__role">Client Partner EMEA · Reddit</span>
<a href="https://www.linkedin.com/in/andre-freitas-054341162/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Ian Khan</span>
<span class="gn-speaker__role">Paid Media Account Director · Tug</span>
<a href="https://www.linkedin.com/in/ianmkahn/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Roddy Fitzpatrick</span>
<span class="gn-speaker__role">Agency Partnerships Manager · TikTok</span>
<a href="https://www.linkedin.com/in/roddy-fitzpatrick-898280165/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
</div>
</div>
<p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://content.tugagency.com/next-generation-paid-social-the-ai-and-data" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">TikTok & Emerging Social Platforms: How Your Brand Can Get Involved</span>
<span class="gn-related__excerpt">Experts from Ponderosa and Round cover paid vs. organic reach, trend-driven content, and the pitfalls to avoid when moving clients into new </span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/organic-social-2023-trends-and-opportunities-for-your-growth-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Organic Social 2023 - Trends and Opportunities for your Growth Strategy</span>
<span class="gn-related__excerpt">Agency experts break down platform algorithm shifts, TikTok's explosive rise, and the risks and opportunities shaping organic social strateg</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-organic-social-2023-trends-and-opportunities-for-your-growth-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: Organic Social 2023 - Trends and Opportunities for your Growth Strategy</span>
<span class="gn-related__excerpt">Agency experts break down platform shifts, video best practices, and audience behaviour changes to sharpen your organic social growth strate</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/driving-conversions-with-your-social-media-strategy" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Driving Conversions with your Social Media Strategy</span>
<span class="gn-related__excerpt">Experts from Hatch, Favoured, and eight four cover social selling on TikTok and Instagram, balancing community engagement with direct conver</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
.png)
.png)
