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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Next Generation Paid Social - The AI and Data Impact</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>28 February 2024</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 28 Feb 2024 · 12:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Discover how AI and the changing landscape of <strong>data privacy</strong>, <strong>including depreciation of cookies</strong>, are reshaping best practices and strategies in 2024.</p>
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<div class="gn-callout__label">What you'll learn</div>
<h4>WHAT YOU'LL LEARN:</h4>
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<li><strong>Evolution of Paid Social.</strong> Learn how Paid Social advertising has evolved and the pivotal role played by AI and Deep Learning in shaping its future.</li>
<li><strong>Next-Generation Strategies (AI, Audience, Creative, Brand).</strong> Gain essential insights into cutting-edge best practices and cross-platform Paid Social strategies. Learn how to maximise D2C sales and improve B2B lead generation.</li>
<li><strong>Unlocking 1st-Party Data.</strong> Understand the necessity of 1st Party data strategies and how to integrate these into your Paid Social campaigns.</li>
<li><strong>Measuring Causal Impact.</strong> Learn how to bridge disconnected datasets for real-time, actionable insights for informed data-led investment decisions in advertising.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Andre Freitas</span>
<span class="gn-speaker__role">Client Partner EMEA · Reddit</span>
<a href="https://www.linkedin.com/in/andre-freitas-054341162/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Ian Khan</span>
<span class="gn-speaker__role">Paid Media Account Director · Tug</span>
<a href="https://www.linkedin.com/in/ianmkahn/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Roddy Fitzpatrick</span>
<span class="gn-speaker__role">Agency Partnerships Manager · TikTok</span>
<a href="https://www.linkedin.com/in/roddy-fitzpatrick-898280165/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://content.tugagency.com/next-generation-paid-social-the-ai-and-data" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p>
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