Westbury-based TShirt & Sons have recently appointed branding agency Notepad Studio for support on building out their D2C brand identity, with Notepad winning the brief after a competitive process with GO!.

The brand, who support major retailers including Redbubble and Printify came to GO! looking for an agency that could overhaul their current corporate identity to reflect a potential direct-to-consumer offering.

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On the appointment Simon Calvert, Managing Director of TShirt & Sons said, ‘The selection of the agencies was close to the brief. Each agency was great in their own way, but offering different strengths. Ultimately, it was a combination of capability, desire, personality fit and idea generation that led us to choose Notepad.’

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On winning the project with TShirt & Sons, Notepad’s Managing Director Naeem Alvi-Assinder said, ‘We took the time to really get to know the client so our response was very aligned with their expectations. We wouldn't have had the clarity we had without GO! filling in the gaps for us.”

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Notepad Studio will initially support TShirt & Sons on a project basis.

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