<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68934e73545f2a5da618a788_669e38c2e8f5034e8e8834e4_Talksport%20x%20Democracy.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">talkSPORT BET Selects Democracy PR for Brand Awareness and New Market Launch</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 July 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://www.talksportbet.com/en-gb/" target="_blank"><strong>talkSPORT BET</strong></a>, a part of <strong>BVGroup</strong>, is an independent gambling operator and technology solutions provider.</p> <p class="gn-reveal"><a href="https://wearedemocracy.co.uk/" target="_blank"><strong>Democracy PR</strong></a> will spearhead a brand activation project for the launch of <strong>talkSPORT BET</strong>'s Lucky Dip game, featuring former footballer and TV pundit <strong>Ally McCoist</strong>.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal">Initially, <strong>talkSPORT BET</strong> approached agencies directly but later turned to <a href="https://www.thegonetwork.com/" target="_blank"><strong>The GO Network</strong></a> to leverage their expertise in finding a partner with the necessary experience and capabilities to enhance their communications strategy.</p> <blockquote class="gn-blockquote gn-reveal">"We approached some agencies directly, but after the intro call with GO! I thought it sounded very interesting and wanted to see what they delivered to match our requirements."<cite>James Kennedy · Head of talkSPORT BET, BVGroup</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following a thorough selection process and a final competitive pitch, <strong>Democracy PR</strong> emerged victorious due to their outstanding proposal and relevant industry experience.</p> <blockquote class="gn-blockquote gn-reveal">"Giving a challenger brand like talkSPORT BET a bigger voice in the highly competitive sports betting arena is what we are all about at Democracy. This project of football and fun was the perfect coming together for our team."<cite>Jennifer O'Grady · Head of Agency, Democracy PR</cite></blockquote> <aside class="gn-quote gn-reveal"><q>The GO Network Model is a no-brainer. I was waiting for some sort of catch, but it never came. The whole process was easy and enjoyable.</q><cite>James Kennedy · Head of talkSPORT BET, BVGroup</cite></aside> <p class="gn-reveal">They immediately understood the brief, asked the right questions, and were direct in explaining what they felt was required to find us the perfect agency partner within our tight deadline. We're really excited to be working with Democracy PR.</p> <p class="gn-reveal">The collaboration between <strong>talkSPORT BET</strong> and <strong>Democracy PR</strong> is effective immediately.</p> <p class="gn-reveal"><strong>The GO Network</strong> offers a cost-free agency search process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/westbridge-furniture-appoint-audience-collective-for-new-sub-brand-and-system-launch" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch</span> <span class="gn-related__excerpt">Agency Audience Collective was matched to Westbridge via The GO Network, winning a competitive pitch to launch the Full Circle sustainable u</span> </a> </li> <li class="gn-related__item"> <a href="/articles/now-live-the-best-of-the-network-2021-celebrating-marketing-brand-agency-relationships" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Now Live: The Best of the Network 2021</span> <span class="gn-related__excerpt">Over 100 brand-agency matches, chosen for relationship strength and results. 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