<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbaa2290303d89f31c0d_blob-69fc51e39112f629650231.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Ripe Thinking Appoints Cogent to Deliver AI-Led Brand Video</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 March 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Ripe Thinking is a fast-growing, technology-led insurance provider serving over 350,000 customers across a diverse portfolio of specialist lifestyle products, including cover for motorhome owners, golfers, cyclists, and small businesses.</p> <p class="gn-reveal">Following the success of a previous YouTube campaign, the brand identified an opportunity to build on this momentum with a new, more expansive piece of creative that reflects the full breadth of its offering.</p> <p class="gn-reveal">The brief focused on developing a fully AI-generated video that could deliver strong brand recognition in a cost-effective and scalable way. Ripe were specifically looking for a partner with expertise in AI-led creative production, capable of translating a high-level concept into an engaging and distinctive hero asset.</p> <p class="gn-reveal">Working closely with Simon Tournier, Senior Acquisition Manager, and the wider marketing team, The GO Network supported a focused agency search to identify partners with the right balance of creative thinking and emerging technology expertise.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a02f83ae2114103bcd68984_ripe-thinking-insurance-aquiline-69fb0d4d67d54542583756.webp" alt="Ripe Thinking insurance brand imagery"></div> <figcaption>Ripe Thinking serves over 350,000 customers across specialist lifestyle insurance products.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Cogent will now lead the development and production of Ripe's new AI-generated brand video, bringing to life the concept of "protecting your passion" across a range of lifestyle scenarios.</p> <p class="gn-reveal">The asset will be used across digital channels, with a primary focus on YouTube, and will play a key role in driving brand awareness and supporting customer acquisition during Ripe's peak trading period.</p> <blockquote class="gn-blockquote gn-reveal">"Ripe presented a really interesting brief at the intersection of creativity and emerging technology. They were clear on the need to deliver high-impact brand storytelling in a more efficient and scalable way. Cogent demonstrated a strong understanding of both the creative opportunity and the practical application of AI, making them a natural fit for the project."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-talktalk-business-appoints-athlon-to-lead-website-ux-overhaul" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul</span> <span class="gn-related__excerpt">The GO Network managed the agency search that landed Athlon a UX overhaul brief from TalkTalk Business after a competitive pitch process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-gbst-appoints-the-digital-maze-to-deliver-global-website-redevelopment" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: GBST Appoints The Digital Maze to Deliver Global Website Redevelopment</span> <span class="gn-related__excerpt">The GO Network matched WealthTech firm GBST with The Digital Maze after a managed agency search to deliver a full global website redevelopme</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-sd-worx-appoints-bearjam-to-deliver-global-ai-generated-brand-film" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: SD Worx Appoints BearJam to Deliver Global AI-Generated Brand Film</span> <span class="gn-related__excerpt">The GO Network shortlisted production studios in five days for SD Worx&#39;s 80th-anniversary AI-generated global brand film. 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