<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dd4ba8d1d5f4ecb1aa78_the-health-lottery-x-realtime.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> The Health Lottery Select Realtime Agency for New Lead Media and Creative Partnership</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 May 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Supporting more than 3,300 community projects since its inception in 2011, every month a different region benefits from the <a href="https://www.healthlottery.co.uk/" target="_blank"><strong>Health Lottery</strong></a> draws that take place.</p> <p class="gn-reveal">To support the execution of their 2024 vision, the philanthropic initiative has recently confirmed the appointment of Digital Performance and Media agency <a href="https://realtimeagency.com/" target="_blank"><strong>Realtime</strong></a>, after a successful pitch through intermediary <a href="https://www.thegonetwork.com/" target="_blank"><strong>The GO Network</strong></a>.</p> <p class="gn-reveal">The agency will be working closely with the organisation to provide the strategy, planning, buying and creative for <strong>The Health Lottery's</strong> Digital Media across 2024.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal"><strong>The Health Lottery</strong> initially approached <strong>The GO Network</strong> looking for an agency partner with the capabilities to combine creative, media planning, and execution across primarily digital channels to help support their 2024 vision.</p> <blockquote class="gn-blockquote gn-reveal">"We wanted an easy way to tap into agency recommendations, helping to identify and filter through who had the potential capabilities to meet our requirements."<cite>Mark Nash · Marketing Director, The Health Lottery</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">After meeting with a shortlist of qualified agencies and a final three-way competitive pitch, Realtime's strength of response against the pitch brief led to them winning the day.</p> <blockquote class="gn-blockquote gn-reveal">"It was a strong spread of agencies, all of whom we had good chemistry with and early conversations – but ultimately, Realtime Agency gave the strongest response against our pitch brief."<cite>Mark Nash · Marketing Director, The Health Lottery</cite></blockquote> <aside class="gn-quote gn-reveal"><q>We were thrilled to discover that the Health Lottery, a supporter of countless valuable causes across Great Britain, has chosen Realtime Agency as its Paid Media and Creative Agency of Record. It's an honour to be part of this next chapter in their growth journey.</q><cite>Simon Watson · Vice President of Sales (EMEA), Realtime Agency</cite></aside> <p class="gn-reveal">The teams will be working together throughout the year, effective immediately.</p> <p class="gn-reveal"><em>The GO Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong><em>here.</em></strong></a></em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-the-health-lottery-appoints-26pmx-as-lead-media-and-performance-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner</span> <span class="gn-related__excerpt">26PMX wins The Health Lottery&#39;s digital media and performance brief. 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