After another year of growth, Sorted Group have appointed Account-Based Marketing specialists and GO! Network Members Ice Blue Sky to develop their UK ABM strategy.

‍

‍

The project

‍

The Manchester-based delivery experience and management platform will be continuing to build on their Sorted REACT product strategy by bringing on the agency, providing specialist support on creative, channel activation and strategy.

‍

‍

The appointment

The Ice Blue Sky team were chosen after a competitive pitch process via The GO! Network. 

On the appointment, Josh Harris – Head of Growth Marketing at Sorted – said, ‘The agencies were all very high quality, which made the decision hard. However, the cultural fit and experience of similar clients with Ice Blue Sky, along with an exceptional response to our brief, led to their appointment.’

‍

‍

Download: The Best of the Network

Graham Reed, Director of Business Development at Ice Blue Sky said, ‘We are really excited to be working with Sorted for the execution of their ABM strategy in 2022.

Right from the initial brief from The GO! Network, and subsequent chemistry calls with Sorted, we felt there was a natural fit to our culture and capabilities of Ice Blue Sky. We have already crafted some exciting ideas and strategies targeting key accounts, and am looking forward to putting these into place over the coming months ‘.

‍

The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.