<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932a87f28089795791eb18_651d3d5eb30c11a673669458_6201057b29299284ce319513_MicrosoftTeams-image%2520(28).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Sorted Group appoint Network Members Ice Blue Sky for ABM strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>7 February 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">After another year of growth, <a href="https://sorted.com/">Sorted Group</a> have appointed Account-Based Marketing specialists and GO Network Members <a href="https://www.icebluesky.com/">Ice Blue Sky</a> to develop their UK ABM strategy.</p> <h2 class="gn-reveal">The project</h2> <p class="gn-reveal">The Manchester-based delivery experience and management platform will be continuing to build on their Sorted REACT product strategy by bringing on the agency, providing specialist support on creative, channel activation and strategy.</p> <h2 class="gn-reveal">The appointment</h2> <p class="gn-reveal">The Ice Blue Sky team were chosen after a competitive pitch process via The GO Network.</p> <blockquote class="gn-blockquote gn-reveal">"The agencies were all very high quality, which made the decision hard. However, the cultural fit and experience of similar clients with Ice Blue Sky, along with an exceptional response to our brief, led to their appointment."<cite>Josh Harris · Head of Growth Marketing, Sorted</cite></blockquote> <aside class="gn-quote gn-reveal"><q>Right from the initial brief from The GO Network, and subsequent chemistry calls with Sorted, we felt there was a natural fit to our culture and capabilities of Ice Blue Sky.</q><cite>Graham Reed · Director of Business Development, Ice Blue Sky</cite></aside> <p class="gn-reveal">Graham Reed, Director of Business Development at Ice Blue Sky said, 'We are really excited to be working with Sorted for the execution of their ABM strategy in 2022. We have already crafted some exciting ideas and strategies targeting key accounts, and am looking forward to putting these into place over the coming months.'</p> <p class="gn-reveal"><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/brother-uk-make-double-agency-appointment-of-delineo-and-ice-blue-sky-through-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Brother UK make double agency appointment of Delineo and Ice Blue Sky through The GO Network</span> <span class="gn-related__excerpt">Delineo won demand generation and Ice Blue Sky secured ABM strategy after both agencies impressed in a single, streamlined pitch process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/openmoney-appoint-jaywing-as-lead-agency-partner-across-creative-and-media-activation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">OpenMoney Appoint Jaywing as Lead Agency Partner Across Creative and Media Activation</span> <span class="gn-related__excerpt">Jaywing won a competitive pitch through The GO Network to lead creative and media for OpenMoney, driving audience insight and fast growth in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/boom-appoint-network-members-curated-for-performance-marketing-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">BOOM appoint Network Members Curated for Performance Marketing support</span> <span class="gn-related__excerpt">BOOM chose Curated Digital to drive lead generation and sales growth after a competitive pitch managed by The GO Network. See how the match </span> </a> </li> </ul> </aside>