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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Showcase Win:</em> Enable Ltd Begins Working with Reech on New App Brand and Launch Strategy</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>10 March 2026</span>
<span class="pip"></span>
<span>1 min read</span>
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<h2 class="gn-reveal">The Opportunity</h2>
<p class="gn-lede gn-reveal">Enable Ltd is a Brighton-based payroll and technology provider with nearly 30 years of experience supporting domestic employers through brands including <strong>Nannytax</strong> and <strong>Stafftax</strong>.</p>
<p class="gn-reveal">As part of its continued evolution, the business is launching Sunbeam, a new standalone app aimed at simplifying communication, scheduling, and financial management between parents and nannies, while also creating a more balanced and professional working relationship.</p>
<p class="gn-reveal">The GO Network worked closely with the Enable leadership and marketing team, including <strong>Kirsty Wild</strong>, Head of Sales & Marketing, to explore agency partners capable of delivering a full brand identity and supporting launch activity.</p>
<p class="gn-reveal">The opportunity focused on creating a new standalone brand, including naming, identity, messaging, and launch assets, while ensuring it resonates emotionally with both nannies and parents and has the flexibility to scale into wider domestic employment categories over time.</p>
<h2 class="gn-reveal">The Collaboration</h2>
<p class="gn-reveal">Following introductions through the showcase process, Enable Ltd began working with Reech, a full-service creative agency with experience in brand creation and launch strategy.</p>
<p class="gn-reveal">The partnership will focus on developing the Sunbeam brand identity, defining its positioning and messaging, and supporting the rollout of key launch assets across digital channels.</p>
<blockquote class="gn-blockquote gn-reveal">"This was a brilliant showcase brief centred around building something completely new. Enable had a clear vision for the product but needed the right creative partner to bring it to life in a way that resonates with both sides of the audience. Reech demonstrated a strong understanding of the challenge and how to create a brand that can scale with the product over time."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote>
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