<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70b67211939fafe5d4ea_princes-x-simplysocial-banner-69b3e2f75a2e2737021698.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Princes Group Appoints Simply Social as Lead Social Agency</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 February 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Global food and drink company Princes Group has appointed Simply Social as its lead social media agency following a competitive pitch process. The appointment will see the agency lead social strategy, content creation, and community growth across all UK brands.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">As part of a centralisation project running throughout the business, Princes Group initiated a review of its social media agency relationships to bring greater consistency and strategic alignment across its brand portfolio.</p> <p class="gn-reveal">With multiple agencies historically supporting different brands, the business wanted to identify a single strategic partner capable of elevating its social presence, driving engagement, and creating distinct brand personalities across the portfolio.</p> <p class="gn-reveal">Working with the Princes marketing and procurement teams, The GO Network led a structured search process focused on agencies with strong FMCG credentials, food brand experience, and the ability to manage complex multi-brand social strategies.</p> <p class="gn-reveal">The brief centred on developing a robust social strategy that could grow community engagement, increase brand awareness, and ultimately influence shopper behaviour across retail channels.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb03e33ae8e19ad22ebae_69fcb03d812765e0764fa3a3_corp-rebrand-69b300fc164a6936435481.jpeg" alt="Princes Group brand portfolio"></div> <figcaption>Princes Group initiated a review of its social media agency relationships as part of a wider centralisation project.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Simply Social will now lead social strategy, content creation, and community growth across all UK brands, helping Princes build distinctive social identities while driving engagement at scale.</p> <p class="gn-reveal">The agency will focus on combining creative storytelling with performance-driven strategy, ensuring each brand has a clear voice and presence across platforms such as Instagram and TikTok.</p> <blockquote class="gn-blockquote gn-reveal">"We've been appointed by Princes Group to lead social across six of their brands. The team at Princes are clearly ambitious for what social can do across their portfolio and we're proud to have been chosen to take them on that journey. We have a big creative appetite for all of the brands and we're excited to bring that to life across some of the UK's most well-known food brands to connect with audiences at scale."<cite>Alex Attfield · Managing Director, Simply Social</cite></blockquote> <h2 class="gn-reveal">The Process</h2> <p class="gn-reveal">The pitch process was led by Gareth Oakley, CEO and Co-Founder of The GO Network, who worked closely with the Princes team to define the brief, shortlist agencies, and manage the selection process.</p> <aside class="gn-quote gn-reveal"><q>The GO Network ran a clear, structured process that made it easy for us to compare agencies and focus on what really mattered for our brands.</q><cite>Emma Atkinson · Procurement Lead, Princes Group</cite></aside> <blockquote class="gn-blockquote gn-reveal">"Gareth and the team ensured we had the right information at every stage and introduced us to agencies with strong FMCG credentials and creative ambition."<cite>Emma Atkinson · Procurement Lead, Princes Group</cite></blockquote> </div></div>