<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c8f8bf788e89308561_blob-6a46deb120a0d530734274.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> M-Files Appoints Tug to Accelerate EMEA Performance Marketing Growth</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 June 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">As part of its continued EMEA growth strategy, M-Files launched a search for a specialist performance marketing partner capable of supporting both established and emerging markets.</p> <p class="gn-reveal">While the business had mature activity across the UK and Nordics, Germany and Austria represented significant growth opportunities requiring local market expertise and a strong understanding of B2B SaaS buying journeys.</p> <p class="gn-reveal">The GO Network managed a competitive pitch process, identifying agencies with experience across paid search, LinkedIn advertising and demand generation for enterprise technology brands. The brief also called for expertise in campaign localisation, multilingual performance marketing and close collaboration with in-house digital and sales teams to deliver measurable pipeline growth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c9f8bf788e8930857b_6a4ce6123f5bfe92da3da2e3_31dc8a0f5b777ac05431b08c7d0f5400-6a46655c3808c387721664.jpeg" alt="M-Files and Tug agency appointment"></div> </figure> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following the process, Tug was appointed to lead M-Files' regional paid media strategy across EMEA.</p> <p class="gn-reveal">The agency will manage paid search across Germany, Austria, the UK and the Nordics, while developing regional paid social campaigns, optimising campaign messaging and supporting market expansion through insight-led performance marketing. Tug will also work closely with M-Files' internal web and SEO teams to improve search visibility and maximise demand generation across priority markets.</p> <blockquote class="gn-blockquote gn-reveal">"This was a brief with genuine international complexity. M-Files needed an agency that could combine enterprise B2B SaaS experience with local market understanding across multiple European territories. Tug demonstrated a strong strategic approach to performance marketing, alongside the technical expertise and collaborative mindset needed to support M-Files' ambitious regional growth plans."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>