<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dfec40c2081af0f851fd_velcro-x-creative-race-banner-68c3ef46471b0095092416.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> VELCRO® Brand Appoints CreativeRace to Drive Shopper Marketing Growth for HANGables</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Following a product relaunch and national listing at The Range, VELCRO® Brand sought a strategic partner to drive sell-through of its HANGables® range, an innovative, damage-free wall hanging solution.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">With mounting competition from established brands such as 3M, the brief focused on securing an agency with proven retail marketing expertise, strong creative execution, and performance across digital and social shopper channels.</p> <blockquote class="gn-blockquote gn-reveal">"We know we have the right product - what we needed was the right partner to help more people discover it, try it, and trust it. CreativeRace not only understood the challenge, they came with energy, ideas, and proof of how to make it work."<cite>Matt Rowling · EMEA Marketing Manager, VELCRO® Brand</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dfec5fd5263879a923fb_19197930-qetwc6hn-new-68c349d939dc9378979545.webp" alt="VELCRO® Brand HANGables product range"></div> <figcaption>VELCRO® Brand HANGables® range, now stocked at The Range.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>CreativeRace</strong>, a Leeds-based integrated agency with deep roots in shopper marketing, will now lead the strategic planning and execution of VELCRO® Brand's 2025 campaign activity across the UK retail market.</p> <p class="gn-reveal">This includes digital content creation, paid activation, influencer-led education, and a seasonally timed campaign rollout that builds trust and boosts performance across retail partners, including Amazon and The Range.</p> <aside class="gn-quote gn-reveal"><q>This was a perfect example of a brief with strong ambition, clear goals, and a product with real potential to disrupt the category.</q><cite>Sam Johnson · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-vetoquinol-appoints-vega-as-integrated-digital-partner-across-uk-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network structured the agency search that matched Vetoquinol with Vega to lead paid media, SEO, influencer, and UX across its UK pet </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-ram-infotechnology-appoints-wadm-to-lead-group-brand-identity-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</span> <span class="gn-related__excerpt">WADM is appointed to lead group brand architecture and identity for RAM-IT, a Netherlands healthcare IT firm. See how The GO Network support</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-princes-group-appoints-simply-social-as-lead-social-agency" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Princes Group Appoints Simply Social as Lead Social Agency</span> <span class="gn-related__excerpt">Simply Social wins Princes Group&#39;s social media pitch, managed by The GO Network, to lead strategy, content, and community growth across six</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-hip-pop-appoints-zeal-to-consolidate-digital-growth-strategy-across-marketing-channels" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Hip Pop Appoints Zeal to Consolidate Digital Growth Strategy Across Marketing Channels</span> <span class="gn-related__excerpt">Gut health brand Hip Pop consolidates paid social, SEO, PR, and email under one agency, appointing Zeal to scale a £100k cross-channel growt</span> </a> </li> </ul> </aside>