<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbda97a42b0a20142959_vetonquinol-x-vega-banner-68c81d53b298e702153756.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With rising CPAs, performance decline, and a growing gap in digital attribution, Vetoquinol sought a new agency partner to challenge legacy approaches and improve efficiency across digital activity.</p> <p class="gn-reveal">The brand needed a team who could deliver creative, content, paid media, influencer strategy, and UX support, all within a single responsive partnership.</p> <p class="gn-reveal">The GO Network led a structured agency search and qualification process focused on challenger brands, with expertise in FMCG, regulated products, and multi-channel retail attribution.</p> <p class="gn-reveal"><strong>Daniel Thiem</strong>, Retail Marketing Manager at Vetoquinol, commented:</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for a partner who could not only manage the channels but challenge us on how we use them. The GO Network gave us the clarity and confidence to make a call quickly, and Vega demonstrated from the start that they had the energy, experience, and insight to get us where we need to be."<cite>Daniel Thiem · Retail Marketing Manager, Vetoquinol</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb8bfaff84c2fde965051_1641661067-a64c30c50a78f21166159e73a6b8e893b2947316a855bd77f80b9be24cc49d50-d-68.webp" alt="Vetoquinol brand portfolio including Drontal, Dronspot, Zylkene and Flexadin"></div> <figcaption>Vetoquinol's UK brand portfolio, including Drontal, Dronspot, Zylkene, and Flexadin.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Vega</strong>, a specialist performance and strategy agency, will now lead cross-channel activity across paid media (Google, Meta, TikTok), influencer activation, SEO and content, email marketing, and backend website support for multiple Vetoquinol brands.</p> <p class="gn-reveal">The agency will also provide campaign support on seasonal spikes, such as fireworks season for Zylkene, and lead strategic experimentation with new formats and digital storytelling across emerging platforms like YouTube Shorts and TikTok.</p> <p class="gn-reveal"><strong>Matt Delooze</strong>, Brand Partnerships Manager at The GO Network, commented:</p> <aside class="gn-quote gn-reveal"><q>Vega showed up with all of that and a vision for how to rebuild momentum with clarity and precision. It's a brilliant fit.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-the-health-lottery-appoints-26pmx-as-lead-media-and-performance-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: The Health Lottery Appoints 26PMX as Lead Media and Performance Partner</span> <span class="gn-related__excerpt">26PMX wins The Health Lottery&#39;s digital media and performance brief. 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