<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe05321db42c70f807b_blob-69b408f0d1bf7411283712.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Connectd Appoints Tank to Lead SEO Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>3 December 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Startup ecosystem platform Connectd has appointed digital marketing agency Tank to lead its SEO strategy, following a competitive search and selection process supported by The GO Network.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Connectd has experienced rapid growth since launching in 2020, building a global community that connects entrepreneurs with investors and non-executive directors through its data-driven platform.</p> <p class="gn-reveal">The business recently launched a new website designed to strengthen brand visibility, increase membership sign-ups, and support its next stage of international growth.</p> <p class="gn-reveal">To maximise the impact of the new platform, the Connectd marketing team began searching for a specialist SEO partner capable of delivering a content-led strategy to drive qualified traffic, increase lead generation, and improve conversion across three key audience groups: founders, investors, and advisors.</p> <p class="gn-reveal">The GO Network worked closely with <strong>Oliver Tarpey, Head of Performance Marketing at Connectd</strong>, to identify agencies with strong B2B SEO credentials and experience working with technology businesses targeting complex professional audiences.</p> <aside class="gn-quote gn-reveal"><q>Tank stood out for their understanding of our audience and their ability to translate SEO strategy into meaningful business outcomes.</q><cite>Oliver Tarpey · Head of Performance Marketing, Connectd</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb02a92b7d7d139f895b8_connectd-profile-69b33debd306d403542876.webp" alt="Connectd platform"></div> <figcaption>Connectd connects entrepreneurs with investors and non-executive directors through its data-driven platform.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Tank, a UK-based digital marketing agency, will now lead Connectd's SEO strategy, working closely with the internal marketing team and existing agency partners to drive sustainable organic growth.</p> <p class="gn-reveal">The remit includes developing and coordinating a comprehensive SEO programme covering on-page optimisation, content development, digital PR strategy, and technical recommendations to support the continued evolution of the Connectd platform.</p> <p class="gn-reveal">The work will support Connectd's ambition to increase qualified traffic, generate new membership enquiries, and further strengthen its position within the global startup ecosystem.</p> <blockquote class="gn-blockquote gn-reveal">"Connectd is an exciting platform operating at the centre of the startup ecosystem, and this brief required an agency that could balance technical SEO expertise with a strong commercial mindset. Tank demonstrated a clear understanding of the opportunity and how organic search can play a critical role in supporting Connectd's next stage of growth."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-moneypenny-appoints-brandwidth-to-scale-us-seo-for-voicenation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Moneypenny Appoints Brandwidth to Scale US SEO for VoiceNation</span> <span class="gn-related__excerpt">Moneypenny appointed Brandwidth to lead organic search for VoiceNation after a competitive pitch, with a remit spanning technical SEO, conte</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-symeres-appoints-tribera-to-lead-social-media-strategy-following-agency-search" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Symeres Appoints Tribera to Lead Social Media Strategy Following Agency Search</span> <span class="gn-related__excerpt">B2B life sciences CDMO Symeres appointed Tribera to lead its LinkedIn strategy after a specialist agency search managed end-to-end by The GO</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-ram-infotechnology-appoints-wadm-to-lead-group-brand-identity-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</span> <span class="gn-related__excerpt">WADM is appointed to lead group brand architecture and identity for RAM-IT, a Netherlands healthcare IT firm. See how The GO Network support</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-tide-silverflow-european-offline-media-germany-france" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Tide Appoints Silverflow to Lead European Offline Media Strategy Across Germany and France</span> <span class="gn-related__excerpt">Tide tapped The GO Network to run a competitive search across Germany and France, appointing Silverflow to lead OOH and offline media strate</span> </a> </li> </ul> </aside>