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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title">Continental appoint Citypress for Integrated support via The GO Network</h1>
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<strong>The GO Network</strong>
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<span>6 April 2022</span>
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<span>1 min read</span>
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<p class="gn-lede gn-reveal">Continental have appointed Manchester-based independent agency <a href="https://www.citypress.co.uk/"><strong>Citypress</strong></a> after a competitive pitch process via <strong>The GO Network</strong>.</p>
<p class="gn-reveal">The PR & Communications agency will lead on a new consumer behaviour strategy for <a href="https://www.continental.com/en/"><strong>Continental</strong></a>, developing existing work and bringing a fresh approach to their marketing communications activity.</p>
<h2 class="gn-reveal">The Pitch</h2>
<p class="gn-reveal">On the requirements and appointment process, <a href="https://www.linkedin.com/in/claire-hohenberg-marketing/" target="_blank"><strong>Claire Hohenberg</strong></a>, PR Manager at <strong>Continental</strong>, explained:</p>
<blockquote class="gn-blockquote gn-reveal">"We needed to appoint a new consumer-focused integrated PR, Digital Marketing & Social Media agency with relevant experience. GO! presented a great selection of agencies that all showed relevant experience to meet our brief. The quality gave us confidence in knowing we would end up with a suitable agency at the end of the process."<cite>Claire Hohenberg · PR Manager, Continental</cite></blockquote>
<h2 class="gn-reveal">The Appointment</h2>
<aside class="gn-quote gn-reveal"><q>Citypress met all the requirements of the brief in the best way. They have relevant automotive experience and a good understanding of social and PR, they were passionate in their delivery, and are a team we could all see ourselves working well with.</q><cite>Claire Hohenberg · PR Manager, Continental</cite></aside>
<p class="gn-reveal">On what won the day for <strong>Citypress</strong>, Chief Executive <a href="https://www.linkedin.com/in/mcurrie/" target="_blank"><strong>Martin Currie</strong></a> said it was "Creative ideas, chemistry and approach to client service."</p>
<p class="gn-reveal"><strong><em>The GO Network</em></strong><em> offer a dedicated, cost-free agency search & selection service for brands across all sectors. If you'd like to learn more about our process or get started, get in touch </em><a href="https://www.thegonetwork.com/get-in-touch"><strong><em>here</em></strong></a><em>.</em></p>
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