Continental have appointed Manchester-based independent agency Citypress after a competitive pitch process via The GO! Network.

The PR & Communications agency will lead on a new consumer behaviour strategy for Continental, developing existing work and bringing a fresh approach to their marketing communications activity.

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The Pitch

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On the requirements and appointment process, Claire Hohenberg, PR Manager at Continental, explained:

"We needed to appoint a new consumer-focused integrated PR, Digital Marketing & Social Media agency with relevant experience.

GO! presented a great selection of agencies that all showed relevant experience to meet our brief. The quality gave us confidence in knowing we would end up with a suitable agency at the end of the process."

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The Appointment

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On the appointment, Claire said, "Overall, Citypress met all the requirements of the brief in the best way. They have relevant automotive experience and a good understanding of social and PR, they were passionate in their delivery, and are a team we could all see ourselves working well with.

I found working with GO! really helped to streamline and simplify the agency search process – they also saved us a lot of time, helping us write our collective brief, and making the whole process as stress-free as possible."

On what won the day for Citypress, Chief Executive Martin Currie said it was "Creative ideas, chemistry and approach to client service."

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The GO! Network offer a dedicated, cost-free agency search & selection service for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.