<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7ce6d72cf77abd3e31b_blob-6a46ddf51622e531237896.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> UVE Solutions Appoints Firma to Develop Brand Proposition and Messaging Framework</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 July 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">B2B SaaS business UVE Solutions has appointed Firma to support the development of its brand proposition, messaging framework and communications assets, following a competitive pitch process managed by The GO Network.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">UVE Solutions was looking for an agency partner to translate its internally defined value proposition into compelling, practical marketing and sales assets. The business needed a partner with experience across B2B SaaS, complex technology sectors and senior commercial audiences, with the ability to work in both Spanish and English.</p> <p class="gn-reveal">The GO Network ran a focused pitch process to identify agencies capable of refining the proposition, developing a practical messaging framework, and creating reusable templates for sales, marketing, website, campaign and content activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7cf6d72cf77abd3e33e_6a4ce61dfb232334afd7a49d_uve-route-to-market-data-intelligence-home-6a46659297e3a859610334.webp" alt="UVE Solutions route-to-market data intelligence platform"></div> <figcaption>UVE Solutions: route-to-market data intelligence.</figcaption> </figure> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following the pitch process, Firma was appointed to support UVE Solutions across the next phase of its brand proposition work.</p> <p class="gn-reveal">The agency will help refine UVE's core value proposition, develop buyer-persona messaging, shape sales and website messaging structures, and create practical templates for campaigns, one-pagers, product messaging and thought leadership content.</p> <blockquote class="gn-blockquote gn-reveal">"UVE Solutions had already done a significant amount of strategic groundwork, so this process was about finding a partner who could turn insight into clarity. The brief required a strong understanding of B2B SaaS, complex buying groups and international messaging nuance. Firma showed the strategic maturity, language capability and collaborative approach needed to help UVE bring its proposition to market with confidence."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-flaktgroup-appoints-fox-agency-uk-us-digital-growth" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: FläktGroup Appoints Fox Agency to Support UK and US Digital Growth</span> <span class="gn-related__excerpt">PRESS RELEASEGlobal air technology solutions leader FläktGroup has appointed Fox Agency to support digital acquisition activity across the U</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-premier-modular-appoints-gold79-pr" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Premier Modular Appoints Gold79 to Lead Strategic PR Programme</span> <span class="gn-related__excerpt">PRESS RELEASELeading modular building specialist Premier Modular has appointed Gold79 as its strategic PR agency following a competitive pit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-m-files-appoints-tug-emea-performance-marketing" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: M-Files Appoints Tug to Accelerate EMEA Performance Marketing Growth</span> <span class="gn-related__excerpt">PRESS RELEASEGlobal document management software provider M-Files has appointed digital performance agency Tug to support its EMEA growth st</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-keytek-appoints-starlight-digital-ppc-performance" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Keytek Appoints Starlight Digital to Rebuild PPC Performance</span> <span class="gn-related__excerpt">PRESS RELEASENational locksmith provider Keytek Group has appointed Starlight Digital to lead its PPC strategy and delivery, following a com</span> </a> </li> </ul> </aside>