<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70cbaedc8561ecb0a29a_onbuy-x-techne-banner-68cb1cdd26e06344761621.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">As part of its international scale-up, OnBuy required a specialist agency partner to deliver native-language copy and UX support across multiple European territories, including Germany, France, Spain, Italy, and the Netherlands.</p> <p class="gn-reveal">The challenge was twofold: translate and refine product and category content across 12 EU sites, while also developing tailored UX improvements that reflect shopping behaviours in each market.</p> <p class="gn-reveal">The GO Network supported the brand in sourcing an integrated partner with e-commerce fluency, multilingual capabilities, and previous success in global marketplace expansion.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb024fa942b98b5828f14_69fcb023f0a49dc27ea9cc56_onbuy-to-scale-internationally-with-google-cloud-68caca313a1ea877441756.jpeg" alt="OnBuy international scale-up"></div> <figcaption>OnBuy is expanding across multiple European territories with Techne as its appointed agency partner.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Techne</strong>, a London-based agency specialising in multilingual UX and growth marketing, will now lead the delivery of both translation/copy strategy and experience design improvements across OnBuy's priority European platforms.</p> <p class="gn-reveal">The scope includes content localisation across key pages and templates, working with OnBuy's design system via Figma, as well as UX refinement based on user expectations in each territory. Techne will also advise on long-term localisation infrastructure as OnBuy scales into additional markets.</p> <blockquote class="gn-blockquote gn-reveal">"OnBuy are one of the UK's most exciting retail growth stories, and this brief reflected their ambitions. They weren't just looking for a translation house, they needed a strategic partner to help them scale with confidence across Europe. Techne's mix of technical fluency, UX insight, and in-market understanding made them the clear choice."<cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>