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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Pitch Win:</em> Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner</h1>
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<strong>The GO Network</strong>
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<span>2 April 2025</span>
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<span>1 min read</span>
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<h2 class="gn-reveal">The Search</h2>
<p class="gn-lede gn-reveal">With complete transparency and understanding of the challenges Continental faced, <strong>The GO Network</strong> were able to offer the very best agencies to support their exact needs and requirements, making the final decision much harder than originally anticipated.</p>
<p class="gn-reveal">On the process, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/claire-hohenberg-marketing/"><strong>Claire Hohenberg</strong></a>, PR Manager at <strong>Continental Tyre Group Ltd</strong> said:</p>
<blockquote class="gn-blockquote gn-reveal">"We have successfully used The GO Network on previous projects – they helped make the whole process a lot less daunting, removing much of the time and effort of searching and recruiting relevant agencies for the pitch, as well as streamlining much of the planning process for us too."<cite>Claire Hohenberg · PR Manager, Continental Tyre Group Ltd</cite></blockquote>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb0297ad67111152ec8bd_depositphotos-447289768-stock-photo-close-continental-logo-tyre-macro-689283267ca62041347390.webp" alt="Close-up of the Continental logo on a tyre"></div>
<figcaption>Continental Tyres.</figcaption>
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<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal">Following a thorough search and selection process and final four-way competitive pitch, <strong>Hatch's</strong> passion, strong chemistry with the <strong>Continental</strong> team, and data focused approach led to them winning the project.</p>
<p class="gn-reveal">On the win, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/thejameshickman/"><strong>James Hickman</strong></a>, Managing Partner at <strong>Hatch</strong>, said:</p>
<blockquote class="gn-blockquote gn-reveal">"The brief to us by the Continental team was a really interesting one. Primarily a distress purchase, tyre choice is often led by the installer. Our job focuses on improving the mental availability of the brand and the path to purchase, focusing on genuine consumer needs such as performance, sustainability, and safety. We'll be working closely with consumer media and content creators spanning numerous tiers and verticals to help consumers better understand how Continental enable their journeys, whether they're everyday commutes or epic journeys across the globe, through engaging and purposeful content."<cite>James Hickman · Managing Partner, Hatch</cite></blockquote>
<p class="gn-reveal">On the appointment, <strong>Claire</strong> adds:</p>
<aside class="gn-quote gn-reveal"><q>Hatch presented the best overall pitch for PR and influencer activity. Their strategy considered how our influencer marketing and PR should weave into SEO strategy. Data focused approached – more driven by KPIs and maximising the budget we have available.</q><cite>Claire Hohenberg · PR Manager, Continental Tyre Group Ltd</cite></aside>
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