<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dba952f78a8124a22f37_blob-69fc53bc606f0105970167.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Dukes Education Appoints Definition to Lead PR and Content Strategy for Kneller Hall Launch</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 March 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Dukes Education has appointed creative agency Definition to lead PR and content strategy for the launch of Kneller Hall School, following a competitive search and selection process managed by The GO Network.</p> <p class="gn-reveal">As part of its continued growth, Dukes Education identified the need for a specialist PR and content partner to support the launch of Kneller Hall School, a new London day school opening in 2027.</p> <p class="gn-reveal">Operating in a highly competitive independent school market, the brief required an agency capable of combining premium brand storytelling with performance-led communications to drive both local and international student recruitment.</p> <p class="gn-reveal">The GO Network worked closely with Thea Phillips, Director of Marketing &amp; Admissions, and the wider Dukes team to define a brief focused on elevating the Kneller Hall brand, developing a clear PR and content strategy, and supporting enquiry generation across priority audiences including affluent families, international markets, and education consultants.</p> <blockquote class="gn-blockquote gn-reveal">"Darren has been incredibly helpful and insightful in providing a selection of top-quality agencies for our brief. The standard and variety of agencies were excellent, and the process made it easy to generate positive solutions quickly. The agency we selected not only met the requirements of the brief but also felt like the right personal and cultural fit for our business."<cite>Thea Phillips · Director of Marketing &amp; Admissions, Dukes Education</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dba9c99e123fb20adb4e_ji-adp-kneller-hall-vp03-montage-3497-1024x683-69fb0d917a455951886568.webp" alt="Kneller Hall School"></div> <figcaption>Kneller Hall School, a new London day school opening in 2027.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Definition will now work with Dukes Education to develop and deliver a fully integrated PR and content strategy for Kneller Hall, supporting its launch and ongoing recruitment activity.</p> <p class="gn-reveal">The remit includes building awareness of the new school, developing compelling storytelling around its offering, and creating a joined-up approach across PR, content, and digital channels to support admissions growth ahead of the 2027 intake.</p> <aside class="gn-quote gn-reveal"><q>Definition demonstrated a clear understanding of that challenge and how to deliver impact across the full recruitment journey.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-mitchells-butlers-appoints-tug-as-lead-seo-agency-across-national-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Mitchells &amp; Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio</span> <span class="gn-related__excerpt">Performance agency Tug takes lead SEO across 1,700+ UK pubs and restaurants, covering organic search, social search, AI search, and zero-cli</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-onbuy-appoints-techne-to-support-european-expansion-through-ux-and-translation-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</span> <span class="gn-related__excerpt">OnBuy appoints Techne to lead multilingual copy and UX strategy across 5 European markets. 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