<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70b8577b9b06dabea631_smile-white-x-arch-banner-68c8223824c90724120974.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Smile White Appoints Arch to Deliver High-Performance Lead-Gen Website</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>15 July 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Smile White required a specialist agency to rebuild its primary website from the ground up, addressing performance issues, improving UX, and enabling seamless HubSpot integration to support paid media activity and high-volume lead generation.</p> <p class="gn-reveal">The GO Network ran a competitive process centred on technical capability, lead-gen case studies, and agile delivery across high-growth D2C health and cosmetic sectors.</p> <p class="gn-reveal"><strong>Daniel Mahoney</strong>, Managing Director at Smile White, commented:</p> <blockquote class="gn-blockquote gn-reveal">"We're scaling fast, and the performance of our website is crucial to the customer journey. The GO Network helped us cut through quickly to find agencies that were technically strong, strategically sharp, and a good cultural fit. Arch stood out from the first call."<cite>Daniel Mahoney · Managing Director, Smile White</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb03a7a996cbd9bb9cffd_69fcb03a7a996cbd9bb9cfa4_sw-bundle-img-min-68c3ea396acf6579330488.jpeg" alt="Smile White product bundle"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Arch</strong>, a North West-based digital agency known for its user-first design and technical build expertise, will lead the full redesign and development of Smile White's core website. The project will include UX and performance optimisation, CMS configuration, and deep HubSpot CRM integration for conversion tracking and marketing automation.</p> <p class="gn-reveal">The work supports Smile White's ambition to increase consultation bookings, improve site responsiveness during high-traffic campaigns, and futureproof its tech stack for product and service expansion.</p> <aside class="gn-quote gn-reveal"><q>This was a technical, high-growth brief where performance really mattered.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside> <p class="gn-reveal"><strong>Matt Delooze</strong>, Brand Partnerships Manager at The GO Network, said: Arch brought not just capability, but the mindset and energy needed to move fast. We're looking forward to seeing the results.</p> </div></div>