<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdfc4978f51cb832235_flaktgroup-x-bdb-and-finally-banner-68cd309ae8102413048354.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> FläktGroup Appoints BDB and Finally to Scale Global Digital Presence</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With a strong reputation across Europe, FläktGroup recognised that its digital presence had not kept pace with its stature in the market.</p> <p class="gn-reveal">As part of a wider internal restructure, from regional to centralised operations, the business sought specialist agency partners to take the lead on digital strategy, content, SEO, and campaign activation across key European markets.</p> <p class="gn-reveal">The GO Network worked with FläktGroup's global marketing leadership to audit existing relationships and define a new agency model, prioritising pan-European capability, engineering sector experience, and deep localisation expertise.</p> <p class="gn-reveal"><strong>Alexandra Ashikhmina</strong>, Global Marketing &amp; Communications Director at FläktGroup, said:</p> <aside class="gn-quote gn-reveal"><q>This is a pivotal shift for us, moving from fragmented regional activity to a focused digital strategy that reflects our scale and ambition.</q><cite>Alexandra Ashikhmina · Global Marketing &amp; Communications Director, FläktGroup</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdfcd1f679fb0e1567c_whatsapp-image-2024-11-20-at-4-09-30-pm-1-68c3f62d262b9809577952.webp" alt="FläktGroup and agency partners"></div> <figcaption>FläktGroup appoints BDB and Finally as dual agency partners to scale its global digital presence.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>BDB</strong>, a Manchester-based B2B marketing consultancy, will serve as lead strategy partner, driving content, campaign planning, and digital storytelling at a global level.</p> <p class="gn-reveal"><strong>Finally</strong>, a UK-based digital agency specialising in technical sectors, will lead SEO, website optimisation, and regional campaign execution to support brand visibility, traffic, and conversion across priority markets.</p> <p class="gn-reveal">Together, the two agencies will work in collaboration with FläktGroup's central marketing team to roll out unified strategies across Germany, France, Sweden, and the UK, with flexibility for regional adaptation.</p> <p class="gn-reveal"><strong>Jordan Brownlie</strong>, Brand Partnerships Manager at The GO Network, commented:</p> <blockquote class="gn-blockquote gn-reveal">"This was a complex, multi-market challenge from a business with serious ambition. The FläktGroup team wanted partners who could match their scale, but also translate their value in-market. We're proud to have delivered a dual-agency model that balances strategic consistency with regional nuance, and we are excited to see what BDB and Finally deliver next."<cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-tide-silverflow-european-offline-media-germany-france" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Tide Appoints Silverflow to Lead European Offline Media Strategy Across Germany and France</span> <span class="gn-related__excerpt">Tide tapped The GO Network to run a competitive search across Germany and France, appointing Silverflow to lead OOH and offline media strate</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-mitchells-butlers-appoints-tug-as-lead-seo-agency-across-national-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Mitchells &amp; Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio</span> <span class="gn-related__excerpt">Performance agency Tug takes lead SEO across 1,700+ UK pubs and restaurants, covering organic search, social search, AI search, and zero-cli</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-hip-pop-appoints-zeal-to-consolidate-digital-growth-strategy-across-marketing-channels" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Hip Pop Appoints Zeal to Consolidate Digital Growth Strategy Across Marketing Channels</span> <span class="gn-related__excerpt">Gut health brand Hip Pop consolidates paid social, SEO, PR, and email under one agency, appointing Zeal to scale a £100k cross-channel growt</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-onbuy-appoints-techne-to-support-european-expansion-through-ux-and-translation-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</span> <span class="gn-related__excerpt">OnBuy appoints Techne to lead multilingual copy and UX strategy across 5 European markets. 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