<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe39ee68bd1541e43c0_blob-69b3e79aaf110909553403.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Symeres Appoints Tribera to Lead Social Media Strategy Following Agency Search</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 November 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Symeres operates across Europe and North America as a contract development and manufacturing organisation (CDMO), helping pharmaceutical and biotech companies bring transformative therapies from discovery through to development.</p> <p class="gn-reveal">The organisation has experienced significant growth through mergers and acquisitions and is now focused on building a more unified global brand and increasing its share of voice within a highly competitive life sciences market.</p> <p class="gn-reveal">With internal marketing resources limited and a desire to move beyond purely promotional posts, Symeres began searching for a specialist partner capable of owning and evolving its social media strategy, particularly across LinkedIn.</p> <p class="gn-reveal">Working closely with Katie Strickland, Head of Global Marketing, The GO Network helped refine the brief, identify suitable agencies, and manage the shortlisting and pitch process.</p> <aside class="gn-quote gn-reveal"><q>I was sceptical that they'd be able to find agencies suited to our expert-led, B2B environment. But they did. They took a lot of the work away from me, which given the lack of internal resource meant things could progress much quicker.</q><cite>Katie Strickland · Head of Global Marketing, Symeres</cite></aside> <blockquote class="gn-blockquote gn-reveal">"The team really took time to understand the brief and provide valuable insight and feedback on how to ensure we were writing a compelling brief that would resonate with agencies. They were timely in their responses, provided insight when asked and helped to sense check some of the thinking around our needs."<cite>Katie Strickland · Head of Global Marketing, Symeres</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe3ef0ac832809c906c_maxresdefault-69b32fc4ba0fb312650706.webp" alt="Symeres and Tribera partnership"></div> <figcaption>Symeres has appointed Tribera to lead its social media strategy following a competitive search and selection process.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Tribera will now lead Symeres' social media strategy, taking ownership of content planning, platform management and performance measurement across LinkedIn.</p> <p class="gn-reveal">The agency will work closely with the Symeres marketing team to develop a more strategic and insight-led social presence, supporting brand awareness and lead generation among senior scientific and pharmaceutical decision-makers.</p> <p class="gn-reveal">The remit includes developing a clear social media strategy, delivering regular content aligned to the company's expertise in drug discovery and development, and establishing a reporting framework to measure the impact of social media on brand visibility and business growth.</p> <blockquote class="gn-blockquote gn-reveal">"Symeres presented a fascinating brief. The challenge was to find an agency capable of translating complex scientific expertise into engaging, strategic social content that resonates with senior decision-makers across the biotech and pharma industries. Tribera demonstrated a clear understanding of that challenge and how social media can play a meaningful role in supporting Symeres' growth ambitions."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-princes-group-appoints-simply-social-as-lead-social-agency" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Princes Group Appoints Simply Social as Lead Social Agency</span> <span class="gn-related__excerpt">Simply Social wins Princes Group&#39;s social media pitch, managed by The GO Network, to lead strategy, content, and community growth across six</span> </a> </li> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. 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