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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Pitch Win:</em> The Ivy Appoints Tank to Lead Local PR for Nottingham Launch Campaign</h1>
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<strong>The GO Network</strong>
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<span>8 August 2025</span>
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<span>1 min read</span>
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<h2 class="gn-reveal">The Search</h2>
<p class="gn-lede gn-reveal">With over 40 venues across the UK and a rich heritage in British hospitality, The Ivy Collection continues to evolve its regional footprint. For the Nottingham launch, the brand sought a PR partner with deep local knowledge, premium lifestyle media connections, and a track record of delivering elevated launch campaigns.</p>
<p class="gn-reveal">The GO Network worked with The Ivy's in-house marketing and PR teams to lead a fast-paced agency selection process, prioritising Nottingham-based agencies with proven experience in hospitality, influencer engagement, and high-profile event execution.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdb60aad00989ab0d75_nottingham-ivy-68c7f67beb375619924799.webp" alt="The Ivy Nottingham Brasserie"></div>
<figcaption>The Ivy Nottingham Brasserie, the latest regional opening from The Ivy Collection.</figcaption>
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<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal"><strong>Tank</strong>, an award-winning PR agency headquartered in Nottingham, will now a PR campaign encompassing press and influencer engagement, event management, and launch milestone planning.</p>
<p class="gn-reveal">Activity will cover four key moments: the opening announcement, reservation line launch (including a hero stunt), launch party, and official opening day. The campaign will aim to maximise regional talkability, attract new diners, and embed The Ivy Nottingham Brasserie into the city's cultural fabric.</p>
<aside class="gn-quote gn-reveal"><q>Tank's understanding of Nottingham's media landscape, paired with their creative flair and experience in luxury hospitality, made them the perfect fit.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside>
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