<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70d46be6ecf2ded50c8d_the-ivy-x-tank-banner-68c88855846af254629958.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> The Ivy Appoints Tank to Lead Local PR for Nottingham Launch Campaign</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 August 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With over 40 venues across the UK and a rich heritage in British hospitality, The Ivy Collection continues to evolve its regional footprint. For the Nottingham launch, the brand sought a PR partner with deep local knowledge, premium lifestyle media connections, and a track record of delivering elevated launch campaigns.</p> <p class="gn-reveal">The GO Network worked with The Ivy's in-house marketing and PR teams to lead a fast-paced agency selection process, prioritising Nottingham-based agencies with proven experience in hospitality, influencer engagement, and high-profile event execution.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb018fb18b64d66709a89_69fcb018b80b107011fcba49_nottingham-ivy-68c7f67beb375619924799.jpeg" alt="The Ivy Nottingham Brasserie"></div> <figcaption>The Ivy Nottingham Brasserie, the latest regional opening from The Ivy Collection.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Tank</strong>, an award-winning PR agency headquartered in Nottingham, will now a PR campaign encompassing press and influencer engagement, event management, and launch milestone planning.</p> <p class="gn-reveal">Activity will cover four key moments: the opening announcement, reservation line launch (including a hero stunt), launch party, and official opening day. The campaign will aim to maximise regional talkability, attract new diners, and embed The Ivy Nottingham Brasserie into the city's cultural fabric.</p> <aside class="gn-quote gn-reveal"><q>Tank's understanding of Nottingham's media landscape, paired with their creative flair and experience in luxury hospitality, made them the perfect fit.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside> </div></div>