<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dd5077785ed76d5d7e6f_openmoney-2bjaywing-announcement-small.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">OpenMoney Appoint Jaywing as Lead Agency Partner Across Creative and Media Activation</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 June 2022</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Manchester-based financial services advisor <a href="https://www.open-money.co.uk/">OpenMoney</a> has appointed creative and media agency, <a href="https://www.jaywing.com/">Jaywing</a>, following a competitive pitch process via <a href="https://www.thegonetwork.com/">The GO Network</a>.</p> <p class="gn-reveal">As lead agency partner for the brand, Jaywing will work across both creative and media to transform OpenMoney's strategy through insight-driven content and media activation supporting its key goals to spearhead fast growth in 2022.</p> <p class="gn-reveal">Jaywing will partner with OpenMoney to unlock audience insights aligned to a robust brand proposition, curating a channel strategy and content framework that reaches and engages audiences to support the brand. OpenMoney and Jaywing will kick off the first phase of work immediately, with an initial focus on strategy before moving into activation.</p> <blockquote class="gn-blockquote gn-reveal">"The scope was wide, and so we were open to different agency structures and ideas on what to keep in-house and what to outsource. Jaywing really took time to understand the company and its challenges and went beyond what was in the RFP to guide us on what it was we needed. They also have exceptional Financial Services experience."<cite>Megan Rowley · Brand and Communications Manager, OpenMoney</cite></blockquote> <aside class="gn-quote gn-reveal"><q>We are delighted to have been appointed by OpenMoney which has exciting growth plans and a dynamic team who have been open to the brief being challenged.</q><cite>Maria Vardy · Managing Director, Jaywing</cite></aside> <blockquote class="gn-blockquote gn-reveal">"In what was a very strong shortlist taken through to pitch, Jaywing should take enormous credit for distinguishing their skills, approach and credentials, all of which led to OpenMoney having no doubt that they were the right lead partner for the next stage of their growth."<cite>Gareth Oakley · CEO and Co-Founder, The GO Network</cite></blockquote> <p class="gn-reveal"><strong><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/loop-cashmere-appoint-cedarwood-digital-for-online-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Loop Cashmere Appoint Cedarwood Digital for Online Media Strategy</span> <span class="gn-related__excerpt">Agency pitch win secured through The GO Network as Loop Cashmere finds its digital partner fast using a vetted, competitive process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/wakefield-grammar-school-foundation-appoint-house-for-media-creative-direction" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Wakefield Grammar School Foundation appoint House for media &amp; creative direction</span> <span class="gn-related__excerpt">The GO Network managed the competitive pitch process, matching the foundation with a Macclesfield agency for PR, media, and integrated creat</span> </a> </li> <li class="gn-related__item"> <a href="/articles/velcro-companies-appoint-principles-agency-for-uk-creative-brand-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO Network</span> <span class="gn-related__excerpt">UK brand activation brief won by Principles Agency through a competitive GO Network search focused on speed, fit, and creative alignment.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/worklife-by-openmoney-appoint-better-agency-to-deliver-comprehensive-paid-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy</span> <span class="gn-related__excerpt">Better Agency wins PPC, paid social and web brief from WorkLife by OpenMoney after a competitive pitch process managed by The GO Network.</span> </a> </li> </ul> </aside>