<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68934e9d26c8ce6720da07b1_6731eec3d9239ed66fb2633a_Morphy%20Richards%20x%20Social%20Trinity_Landscape.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Morphy Richards Selects Social Trinity for TikTok Shop Partner</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 November 2024</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><strong>Morphy Richards</strong> is a British brand of high-quality, well-designed domestic electrical appliances that traces back to the 1930s.</p> <p class="gn-reveal">This partnership will see <strong>Social Trinity</strong> bring their expertise in social commerce to <strong>Morphy Richards</strong>' TikTok strategy, creating interactive content and campaigns designed to resonate with a digital-first audience and enhance the brand's social presence.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal">By getting into the detail of what challenges <strong>Morphy Richards</strong> faced and where they saw potential, <strong>The GO Network</strong> were able to make introductions resulting in a competitive process paving the way for <strong>Social Trinity</strong> to kick off this promising partnership.</p> <blockquote class="gn-blockquote gn-reveal">"Working alongside The GO Network has enabled Morphy Richards to find the right agency to support our online growth. They knew the types of agencies that would do this and put us in front of different agencies who were able to offer various elements to support our strategy. Communication and support throughout the process was great."<cite>Katie Lindop · eCommerce Director, Morphy Richards</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following a thorough selection process and final competitive pitch, specialist Social Media and Paid Performance marketing agency <strong>Social Trinity</strong> emerged victorious.</p> <blockquote class="gn-blockquote gn-reveal">"Meeting the Morphy Richards team during the exploratory sessions throughout the pitch process was truly a pleasure. They had a clear objective regarding the TikTok platform, an incredible product line-up and a very clear understanding of their historic performance across social channels. All of which meant our ultimate recommendations were informed, effective, and ultimately successful."<cite>Michael Simmons · Co-Founder, Social Trinity</cite></blockquote> <aside class="gn-quote gn-reveal"><q>We were thrilled to hear we were chosen by Morphy Richards for their TikTok Shop upscale, which sees us securing our fourth successive win with The GO Network.</q><cite>Michael Simmons · Co-Founder, Social Trinity</cite></aside> <p class="gn-reveal"><strong>Morphy Richards</strong> is set to engage a growing consumer base on TikTok, delivering an elevated shopping experience and fresh product visibility on the platform.</p> <p class="gn-reveal"><strong>The GO Network</strong> offers a cost-free agency search process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/loop-cashmere-appoint-cedarwood-digital-for-online-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Loop Cashmere Appoint Cedarwood Digital for Online Media Strategy</span> <span class="gn-related__excerpt">Agency pitch win secured through The GO Network as Loop Cashmere finds its digital partner fast using a vetted, competitive process.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. See what secured the win.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/worklife-by-openmoney-appoint-better-agency-to-deliver-comprehensive-paid-media-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">WorkLife by OpenMoney Appoint Better Agency to Deliver Comprehensive Paid Media Strategy</span> <span class="gn-related__excerpt">Better Agency wins PPC, paid social and web brief from WorkLife by OpenMoney after a competitive pitch process managed by The GO Network.</span> </a> </li> </ul> </aside>