<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70cc994818f4e1e74e10_pottermoore-x-seventy7-banner-68c8313f47f1d715642447.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Potter + Moore Appoints seventy7 to Lead Social Strategy Across Beauty Brand Portfolio</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With multiple brands at different levels of maturity and audience profile, Potter + Moore needed an agency capable of tailoring strategy, creative, and channel approach, while keeping up with high-volume content demands and seasonal campaign requirements.</p> <p class="gn-reveal">The GO Network worked closely with the team to understand unique goals across each brand and identify agencies with relevant audience targeting experience across skincare, wellness, and cosmetic categories.</p> <p class="gn-reveal"><strong>Andy Croft</strong>, Head of Digital at Potter + Moore, said:</p> <blockquote class="gn-blockquote gn-reveal">"We'd reached a point where follower growth and engagement had started to stall. The GO Network helped us step back, reframe the challenge, and find partners with the right balance of creativity, commercial focus, and category experience. Seventy7 delivered a great pitch, and we're excited to get going."<cite>Andy Croft · Head of Digital, Potter + Moore</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb02334ed137985a8a113_69fcb0227a996cbd9bb9be27_emma-hardie-spa-to-go-68c3f359cb3e8909934237.webp" alt="Emma Hardie Spa To Go product range, one of the Potter + Moore brands covered by the appointment."></div> <figcaption>Emma Hardie, one of the Potter + Moore consumer-facing brands included in the seventy7 appointment.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Seventy7</strong>, a content-led creative agency with offices in Manchester, London and Mumbai, will now lead content production, influencer collaboration, and day-to-day management across TikTok, Instagram, and Facebook for each of the four core brands.</p> <p class="gn-reveal">The scope includes monthly planning and reporting, community management, social-first video and photography, influencer gifting strategies, and content tailored for retail and Amazon conversion goals.</p> <aside class="gn-quote gn-reveal"><q>Seventy7's content-led approach and commercial focus made them the standout choice to help scale these brands effectively.</q><cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></aside> </div></div>