<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70b1aedc8561ecb08ec9_hip-pop-x-zeal-banner-68c823fd29c6f300906445.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Hip Pop Appoints Zeal to Consolidate Digital Growth Strategy Across Marketing Channels</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Hip Pop had been working with multiple agencies and freelancers across channels including paid social, PR, SEO, and email, but wanted to consolidate for efficiency and growth.</p> <p class="gn-reveal">With ambitious year-on-year sales targets and distribution across M&amp;S, Waitrose, and Amazon, the brand needed a proactive lead partner that could simplify the process and scale marketing ROI.</p> <p class="gn-reveal">The GO Network worked closely with Hip Pop's Head of Marketing, Alena Linhartova, to align on qualification criteria focusing on challenger-brand experience, a cross-channel mindset, and hands-on delivery across Meta, Google, Klaviyo, and content platforms.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb04313e99c4ab74ef67e_69fcb0427cc9aac8d92fa7c2_hippop-768x432-68c3f1313bbc5394114355.jpeg" alt="Hip Pop gut health drinks brand"></div> <figcaption>Hip Pop, distributed across M&amp;S, Waitrose, and Amazon, sought a single lead agency partner to consolidate its digital marketing activity.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Zeal</strong> will now lead Hip Pop's marketing activity across strategy, campaign planning, creative direction, and channel performance. From influencer PR and lifestyle media placements to Meta and Google Ads, Zeal's team will manage and optimise a £100k annual budget focused on customer acquisition, retention, and brand awareness.</p> <p class="gn-reveal">The agency's remit includes reporting, CRO, and advising on marketing attribution models that link directly to Hip Pop's unit sales and FMCG distribution strategy.</p> <aside class="gn-quote gn-reveal"><q>This wasn't about siloed channel wins, it was about finding a challenger agency who understands what it takes to scale a challenger brand.</q><cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></aside> <blockquote class="gn-blockquote gn-reveal">"Hip Pop had outgrown their existing agency setup and needed a partner who could take the reins, strategically and operationally. This wasn't about siloed channel wins, it was about finding a challenger agency who understands what it takes to scale a challenger brand. Zeal brought energy, clarity, and commercial creativity to every stage of the process."<cite>Matt Delooze · Brand Partnerships Manager, The GO Network</cite></blockquote> </div></div>