<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe57602396754c6765b_open-study-college-x-mimo-banner-68cb20d700314479488274.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Open Study College Appoints MIMO Brands for Strategic Brand Positioning Project</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 August 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Having supported more than 130,000 learners across the UK, Open Study College is well established in the distance learning space but with growing competition from low-cost providers, universities, and ed-tech platforms, the brand saw a need to define what truly sets it apart.</p> <p class="gn-reveal">The GO Network partnered with the internal marketing team to explore learner motivations, brand perception, and sales dynamics then led a targeted agency search prioritising experience in education, proposition development, and emotional storytelling.</p> <p class="gn-reveal">The brief included USP development, strapline refinement, and message testing, designed to reinforce the brand's relevance and long-term connection with its learner community.</p> <p class="gn-reveal"><strong>Natalie Pejovic</strong>, Head of Brand and Content at Open Study College, commented:</p> <blockquote class="gn-blockquote gn-reveal">"Working with The GO Network was an absolute dream, as always. This is the third partner they've sourced for us and once again, we're incredibly happy with the appointment. I love working with Darren - he just gets it. He knows our brand well and makes what could be a daunting process super smooth, taking all the stress and organisation away from me. We trust The GO Network to find the right fit every time, and MIMO stood out for their experience, focus, and personality. They're true specialists, and a hoot to work with too."<cite>Natalie Pejovic · Head of Brand and Content, Open Study College</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb03e341e22c6faa9008b_open-college-profile-banner-68cacdf813603172811699.avif" alt="Open Study College brand banner"></div> <figcaption>Open Study College, an online distance learning provider supporting more than 130,000 learners across the UK.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>MIMO Brands</strong> will now lead the development of a refined brand positioning for Open Study College, delivering a full messaging hierarchy, brand narrative, and practical tools to help embed the work internally across marketing and learner communications.</p> <p class="gn-reveal">The strategy will aim to retain and amplify the brand's commitment to accessibility, flexibility, and learner empowerment, while creating a platform for long-term growth in both consumer and commercial markets.</p> <aside class="gn-quote gn-reveal"><q>MIMO's approach was practical, empathetic, and grounded in what really makes the brand different. It's a brilliant fit.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-ram-infotechnology-appoints-wadm-to-lead-group-brand-identity-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</span> <span class="gn-related__excerpt">WADM is appointed to lead group brand architecture and identity for RAM-IT, a Netherlands healthcare IT firm. 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