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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title"><em>Pitch win:</em> JML partner with eight&four to lead ‘full-funnel’ social media strategy into 2024</h1>
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<strong>The GO Network</strong>
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<span>13 December 2023</span>
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<span>2 min read</span>
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<p class="gn-lede gn-reveal">UK-based consumer product leaders <a href="https://www.jmldirect.com/"><strong>JML</strong></a> have confirmed the appointment of London-based agency <a href="https://www.eightandfour.com/"><strong>eight&four</strong></a> to support a growing integrated social media strategy into the new year.</p>
<p class="gn-reveal">The successful agency, who initially pitched through <a href="https://www.thegonetwork.com/?utm_source=Release&utm_medium=Article&utm_campaign=1311+-+RBLI+x+Story+Group&utm_id=1311+-+RBLI+x+Story+Group"><strong>The GO Network</strong></a> for the project requirement, will now be building out a variety of content and creative across more than 30 products across the full JML product range.</p>
<h2 class="gn-reveal">The Pitch</h2>
<p class="gn-reveal">JML initially approached The GO Network with the desire to provide a full refresh of the brands social media presence, output, and strategy.</p>
<blockquote class="gn-blockquote gn-reveal">"JML has underinvested in their social media strategy and so when we decided to fast track a re-invigorated assault on social, we knew we had to look for an agency with the right experience to help us. We had already been introduced to The GO Network and they seemed like the right choice to help us quickly find a group of qualified agency candidates who could enhance our social presence and strengthen our brand. We felt confident in them from the start and after meeting potential agencies, we knew we had made the right decision."<cite><a href="https://www.linkedin.com/in/ksrdickens/">Kevin Dickens</a> · Group Marketing Director, JML</cite></blockquote>
<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal">After an initial introduction, eight&four's pitch focused on a blend of both a 'full-funnel' social media strategy and a commercially-focused approach moving forward.</p>
<aside class="gn-quote gn-reveal"><q>eight&four demonstrated a "deep social knowledge and understanding, plus a shared passion to deliver business impact, quickly".</q><cite><a href="https://www.linkedin.com/in/liam-batch-3808b07a/">Liam Batch</a> · Client Partner Director, eight&four</cite></aside>
<blockquote class="gn-blockquote gn-reveal">"eight&four put together an amazing pitch presentation, demonstrating the type of content JML was looking for. The team were a great match for JML's culture and ambitions as a brand and working with them on the brand, strategy and deliverables has been a real pleasure. They are personable, approachable, and passionate about what they do, and they're clearly relishing the challenges we have set them."<cite><a href="https://www.linkedin.com/in/ksrdickens/">Kevin Dickens</a> · Group Marketing Director, JML</cite></blockquote>
<p class="gn-reveal">The teams will be working together effective immediately, with initial projects underway through to 2024.</p>
<p class="gn-reveal"><em>The GO Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch" target="_blank">here</a>.</em></p>
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