<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe0ad35c141cb2e6c2a_citizens-advice-x-shc-digital-banner-68cb23d268c4d078848234.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Citizens Advice Appoints SHC Digital for Young Person Energy Savers Campaign</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 August 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Citizens Advice delivers annual campaigns to help the UK public better understand their energy usage and costs. For 2025, the team sought a media agency with expertise in reaching 18–24 year olds, particularly those living below the poverty line and facing energy-related financial pressures.</p> <p class="gn-reveal">The GO Network supported a tailored agency search focused on data-led, digital-first media partners with experience in socially driven campaigns, online behaviour targeting, and delivering results on tightly held charity budgets.</p> <blockquote class="gn-blockquote gn-reveal">"This audience is highly digital and often hard to reach through traditional media. SHC brought an innovative yet practical approach that made them the clear partner for this phase of the campaign."<cite>Jessica Rigby · Senior Campaign and Marketing Specialist, Citizens Advice</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb02bf82008235ce6860b_resized-energy-savers-2324-branding-blue-png-68cb1e67341e0565192865.webp" alt="Citizens Advice Energy Savers programme branding"></div> <figcaption>Citizens Advice Energy Savers 2023–24 campaign branding.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">SHC Digital will lead the media planning, buying, and performance reporting for the campaign, launching Autumn 2025.</p> <p class="gn-reveal">With social media and digital engagement at the heart of the audience strategy, SHC will build a cross-channel plan that includes audio, display, search, and youth-focused platforms.</p> <p class="gn-reveal">The campaign aims to drive meaningful engagement with energy advice content on the Citizens Advice website, measured through impressions, visits, and engagement across key content areas such as shared billing, supplier understanding, and setting up utilities when moving home.</p> <aside class="gn-quote gn-reveal"><q>This was a focused and urgent brief targeting a high-priority audience with clear challenges. Citizens Advice were brilliant in defining the needs, and SHC Digital brought standout ideas with a clear understanding of both platform behaviour and social impact.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-appoints-banc-to-lead-paid-media-strategy-for-energy-savers-campaign" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Citizens Advice Appoints Banc to Lead Paid Media Strategy for Energy Savers Campaign</span> <span class="gn-related__excerpt">Manchester agency Banc lands the Energy Savers campaign brief, delivering cross-channel paid media to reach audiences at risk of fuel povert</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-invest-in-brand-awareness-with-lead-creative-appointment-of-story-group" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group</span> <span class="gn-related__excerpt">Story Group appointed Lead Creative by Citizens Advice via The GO Network, leading brand awareness, media planning and buying for 2024.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-appoints-daughter-studio-to-lead-energy-campaign-strategy-and-brand-activation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Citizens Advice Appoints Daughter Studio to Lead Energy Campaign Strategy and Brand Activation</span> <span class="gn-related__excerpt">Daughter Studio lands a 3-year energy campaign brief, covering proposition development, segmentation strategy, and brand activation roadmap </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-stark-appoints-lesniak-swann-to-lead-strategic-pr-on-energy-regulation-and-net-zero" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Stark Appoints Lesniak Swann to Lead Strategic PR on Energy Regulation and Net Zero</span> <span class="gn-related__excerpt">B2B PR agency Lesniak Swann appointed by Stark to lead strategic comms on energy regulation, net zero, and MHHS. Matched by The GO Network.</span> </a> </li> </ul> </aside>