<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbe5c99e123fb20afbd6_morphy-richards-x-i-com-appointment-announcement-banner-68a45679c18ab9.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Morphy Richards Appoints I-COM to Drive Growth Through Email Marketing Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The GO Network ran a targeted agency search process focused on CRM, loyalty, and customer engagement, identifying best-fit partners with strategic expertise in email marketing and proven Klaviyo platform experience.</p> <blockquote class="gn-blockquote gn-reveal">"We're looking forward to working with I-COM and leveraging their creativity and experience in email marketing. Their collaborative approach and understanding of our goals make them a great fit, and we're excited about the value this partnership will bring."<cite>Emma Cork · Marketing Manager, Morphy Richards</cite></blockquote> <aside class="gn-quote gn-reveal"><q>Morphy Richards came to us with a clear objective, strengthen email as a performance channel while staying true to their heritage. We focused on identifying agencies who could balance creativity with commercial impact, and I-COM stood out for their strategic depth and understanding of the audience.</q><cite>Sam Johnson · Head of Brand Partnerships, The GO Network</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb03f7a996cbd9bb9d62f_social-image-6894c9068df44403827548.webp" alt="Morphy Richards and I-COM appointment announcement"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>I-COM</strong>, a full-service digital agency headquartered in Manchester, will lead CRM strategy and campaign delivery for the brand, focused on increasing customer engagement, loyalty, and measurable performance through owned channels.</p> <blockquote class="gn-blockquote gn-reveal">"Working with a prestigious heritage brand like Morphy Richards is a hugely exciting opportunity. As a Klaviyo partner, we're well-placed to help deepen customer engagement and deliver tailored email journeys that reflect the strength of the brand."<cite>Chloe Richards · Email Marketing Strategist, I-COM</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-velcro-brand-appoints-creativerace-to-drive-shopper-marketing-growth-for-hangables" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: VELCRO® Brand Appoints CreativeRace to Drive Shopper Marketing Growth for HANGables</span> <span class="gn-related__excerpt">Leeds shopper marketing agency CreativeRace appointed by VELCRO Brand after a GO Network search to lead UK retail campaigns across Amazon, T</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-odonnell-moonshine-appoint-trunkbbi-for-brand-strategy-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: O’Donnell Moonshine appoint TrunkBBI for Brand &amp; Strategy Project</span> <span class="gn-related__excerpt">A competitive agency search managed by The GO Network lands TrunkBBI a brand, strategy, and multi-channel marketing brief with the Mancheste</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-hip-pop-appoints-zeal-to-consolidate-digital-growth-strategy-across-marketing-channels" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Hip Pop Appoints Zeal to Consolidate Digital Growth Strategy Across Marketing Channels</span> <span class="gn-related__excerpt">Gut health brand Hip Pop consolidates paid social, SEO, PR, and email under one agency, appointing Zeal to scale a £100k cross-channel growt</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-vetoquinol-appoints-vega-as-integrated-digital-partner-across-uk-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network structured the agency search that matched Vetoquinol with Vega to lead paid media, SEO, influencer, and UX across its UK pet </span> </a> </li> </ul> </aside>