<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70b5fd44edbd8913ae85_morphy-richards-x-i-com-appointment-announcement-banner-68a45679c18ab960909072.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Morphy Richards Appoints I-COM to Drive Growth Through Email Marketing Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The GO Network ran a targeted agency search process focused on CRM, loyalty, and customer engagement, identifying best-fit partners with strategic expertise in email marketing and proven Klaviyo platform experience.</p> <blockquote class="gn-blockquote gn-reveal">"We're looking forward to working with I-COM and leveraging their creativity and experience in email marketing. Their collaborative approach and understanding of our goals make them a great fit, and we're excited about the value this partnership will bring."<cite>Emma Cork · Marketing Manager, Morphy Richards</cite></blockquote> <aside class="gn-quote gn-reveal"><q>Morphy Richards came to us with a clear objective, strengthen email as a performance channel while staying true to their heritage. We focused on identifying agencies who could balance creativity with commercial impact, and I-COM stood out for their strategic depth and understanding of the audience.</q><cite>Sam Johnson · Head of Brand Partnerships, The GO Network</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb0407a996cbd9bb9d678_69fcb03f7a996cbd9bb9d62f_social-image-6894c9068df44403827548.webp" alt="Morphy Richards and I-COM appointment announcement"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>I-COM</strong>, a full-service digital agency headquartered in Manchester, will lead CRM strategy and campaign delivery for the brand, focused on increasing customer engagement, loyalty, and measurable performance through owned channels.</p> <blockquote class="gn-blockquote gn-reveal">"Working with a prestigious heritage brand like Morphy Richards is a hugely exciting opportunity. As a Klaviyo partner, we're well-placed to help deepen customer engagement and deliver tailored email journeys that reflect the strength of the brand."<cite>Chloe Richards · Email Marketing Strategist, I-COM</cite></blockquote> </div></div>