<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdeff9f7985c3df7fbf_mood-media-x-real-time-agency-banner-68c881b624946432044756.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Mood Media Appoints Realtime Agency to Lead Paid Search Strategy Across Europe and U.S.</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 May 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Global experiential media brand Mood Media has appointed performance marketing agency Realtime to lead its paid search strategy across key European markets and the U.S., following a competitive pitch process.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Initially focused on European markets, the brief evolved mid-process to include the U.S., reflecting Mood Media's global demand generation goals.</p> <p class="gn-reveal">With campaigns already live in the UK, France, Germany, and Spain, and expansion planned into the U.S. and Eastern Europe, the business required a specialist agency with multi-market paid search experience, strong B2B credentials, and Salesforce CRM integration capability.</p> <p class="gn-reveal">The GO Network worked with stakeholders across regions to define success metrics and lead a fast, focused partner search.</p> <blockquote class="gn-blockquote gn-reveal">"The GO Network helped us structure a fast and focused process, putting forward performance agencies that matched the complexity of the brief without sacrificing flexibility. Realtime stood out not just for their credentials, but for the depth of insight they brought from the first conversation."<cite>Andrew Haines · Consultant to Mood Media</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbde57e8ae64bf306cf5_2025-web-social-image-mood-media-68c4218dd77fb192606317.webp" alt="Mood Media and Realtime Agency paid search appointment"></div> <figcaption>Mood Media has appointed Realtime Agency to lead paid search strategy across Europe and the U.S.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Realtime Agency</strong>, a performance marketing agency headquartered in London, will now lead strategy, campaign execution, and optimisation across paid search channels including Google and Bing.</p> <p class="gn-reveal">The scope includes auditing existing activity, rolling out refreshed campaigns across five European territories: UK, Germany, France, Spain, and the Benelux region, and launching activity across the U.S. as part of a wider growth roadmap.</p> <p class="gn-reveal">The agency will also oversee reporting and Salesforce CRM integration to ensure closed-loop lead attribution.</p> <aside class="gn-quote gn-reveal"><q>Realtime's clarity, confidence, and sharpness in the detail made them the perfect partner to deliver at pace and scale.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-mitchells-butlers-appoints-tug-as-lead-seo-agency-across-national-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Mitchells &amp; Butlers Appoints Tug as Lead SEO Agency Across National Brand Portfolio</span> <span class="gn-related__excerpt">Performance agency Tug takes lead SEO across 1,700+ UK pubs and restaurants, covering organic search, social search, AI search, and zero-cli</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-vetoquinol-appoints-vega-as-integrated-digital-partner-across-uk-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network structured the agency search that matched Vetoquinol with Vega to lead paid media, SEO, influencer, and UX across its UK pet </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-onbuy-appoints-techne-to-support-european-expansion-through-ux-and-translation-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</span> <span class="gn-related__excerpt">OnBuy appoints Techne to lead multilingual copy and UX strategy across 5 European markets. 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