<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbded94d00ddfd0c6921_moneypenny-x-brandwidth-banner-68c8269373bbd925159369.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Moneypenny Appoints Brandwidth to Scale US SEO for VoiceNation</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>10 March 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Moneypenny, through its US brand VoiceNation, had seen a shift toward paid media performance and needed to rebalance its acquisition mix by improving organic search performance across key markets.</p> <p class="gn-reveal">The business required a partner with deep US market knowledge, East Coast expertise, and strong credentials in B2B service-based SEO.</p> <p class="gn-reveal">The GO Network worked with the brand's UK and US teams to define the criteria and manage a competitive multi-stage process.</p> <p class="gn-reveal"><strong>Kris Altiere</strong>, US Head of Marketing at Moneypenny, commented:</p> <blockquote class="gn-blockquote gn-reveal">"We needed a partner that not only understood the US landscape but also how our audiences think, search, and convert. The GO Network brought structure, pace, and high-quality options, and Brandwidth showed a clear strategy and team alignment that stood out from day one."<cite>Kris Altiere · US Head of Marketing, Moneypenny</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbde5321db42c70f7f51_1725371267798-68c3f4ccdb416994410496.webp" alt="Moneypenny and Brandwidth partnership"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Brandwidth</strong>, an integrated agency with offices in the UK and U.S., will lead the technical, content, and strategic development of VoiceNation's SEO presence, starting on the East Coast with the ambition to scale nationally.</p> <p class="gn-reveal">Key deliverables include a performance-driven SEO strategy, creative content development, and collaboration with VoiceNation's internal SEO executives to optimise site health, improve rankings, and drive high-quality leads through organic channels.</p> <aside class="gn-quote gn-reveal"><q>This was a cross-Atlantic challenge with real growth potential. The VoiceNation team were clear on what success looked like and needed a strategic partner who could balance performance with local nuance.</q><cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-connectd-appoints-tank-to-lead-seo-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Connectd Appoints Tank to Lead SEO Strategy</span> <span class="gn-related__excerpt">Startup platform Connectd appointed Tank to lead its B2B SEO strategy after a competitive search. 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