<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6893338ad3b35056a12a7f53_65aab51bf319e9531ff1a15b_Citizens%20x%20Story.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch win:</em> Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal"><a href="https://www.citizensadvice.org.uk/" target="_blank"><strong>Citizens Advice</strong></a> have confirmed the appointment of integrated creative agency <a href="https://www.story.agency/" target="_blank"><strong>Story</strong></a> after a competitive pitch process through <a href="https://www.thegonetwork.com/" target="_blank"><strong>The GO Network</strong></a>.</p> <p class="gn-reveal">The agency will lead on a refreshed brand marketing campaign including media planning and buying to help tell the story of <strong>Citizens Advice</strong> to a range of key audiences over the year ahead.</p> <h2 class="gn-reveal">The Pitch</h2> <p class="gn-reveal"><strong>Citizens Advice</strong> initially approached <strong>The GO Network</strong> looking for a full-service creative agency that could work with the organisation to support on the strategy and delivery of a new brand marketing campaign that can reach a broad range of key audiences, including those that need their support the most.</p> <blockquote class="gn-blockquote gn-reveal">"We approached The GO Network to kickstart our search for relevant agencies, as well to seek independent support and feedback on the agencies we might be able to work with. From our first meeting, we felt that our needs were completely understood, and each agency we were matched with showed a real understanding of our aims and brief."<cite>Donna Wardell · Head of Brand and Marketing, Citizens Advice</cite></blockquote> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">After a final competitive pitch including 3 agencies, <strong>Story</strong> were ultimately appointed as Lead Creative partner for the brand campaign.</p> <p class="gn-reveal">On what won the day for the agency, <strong>Donna</strong> says that <strong>Story</strong> "shared a real understanding of our brief, our aims and had a number of creative ideas we were really excited about."</p> <p class="gn-reveal">On the <strong>The GO Network</strong> process, <strong>Donna</strong> shared that "The GO Network kept us on track every step of the way and were great to work with."</p> <p class="gn-reveal">The teams will be working together with immediate effect and initial work is already underway.</p> <p class="gn-reveal"><em>The GO Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch"><strong>here</strong></a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-royal-british-legion-industries-invest-in-awareness-with-story-group-lead-media-and-creative-appointment" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment</span> <span class="gn-related__excerpt">Veterans&#39; charity RBLI appointed Story Group for media buying and creative after two competitive pitches, both run and matched through The G</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-appoints-shc-digital-for-young-person-energy-savers-campaign" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Citizens Advice Appoints SHC Digital for Young Person Energy Savers Campaign</span> <span class="gn-related__excerpt">Media agency SHC Digital was appointed via The GO Network to reach 18-24 year olds with energy advice content, launching Autumn 2025.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-ram-infotechnology-appoints-wadm-to-lead-group-brand-identity-project" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: RAM Infotechnology Appoints WADM to Lead Group Brand Identity Project</span> <span class="gn-related__excerpt">WADM is appointed to lead group brand architecture and identity for RAM-IT, a Netherlands healthcare IT firm. See how The GO Network support</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-jml-partner-with-eight-four-to-lead-full-funnel-social-media-strategy-into-2024" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch win: JML partner with eight&amp;four to lead ‘full-funnel’ social media strategy into 2024</span> <span class="gn-related__excerpt">eight&amp;four secured JML&#39;s social media brief through The GO Network, leading full-funnel strategy and content creation across 30-plus product</span> </a> </li> </ul> </aside>