<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932d746c7fb99e7890e707_651d3d43a7ba2062976a81ba_6266679a8e039c39fd550bb5_Appoin20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Gofor Finance engage TrunkBBI as lead agency partner via The GO Network</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 April 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Gofor Finance have appointed Manchester-based TrunkBBI after a competitive pitch process via The GO Network.</p> <p class="gn-reveal">The newly-merged integrated marketing agency will lead on a full brand strategy evolution for the brand, from messaging and positioning to the development of key digital collateral and activation.</p> <h2 class="gn-reveal">The Process</h2> <p class="gn-reveal">Shona Smith, Head of Marketing at <a href="https://www.goforfinance.com/">Gofor Finance</a> approached GO! looking for a partner with specific experience in journey building.</p> <aside class="gn-quote gn-reveal"><q>I would never have known about any of the Agencies put forward, and the quality of responses were above expectations.</q><cite>Shona Smith · Head of Marketing, Gofor Finance</cite></aside> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="TrunkBBI have recently merged as a new Integrated Agency in Manchester." src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932d808b13e7bcec5696e9_626667e382be7a990775c566_TrunkBBI%2520Team%2520Image.png" width="auto" height="auto" loading="auto"></div> <figcaption>TrunkBBI have recently merged as a new Integrated Agency in Manchester.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <blockquote class="gn-blockquote gn-reveal">"TrunkBBI showed hunger for the work, going above and beyond in the response back to really understand our industry and challenges demonstrating specific journey building expertise."<cite>Shona Smith · Head of Marketing, Gofor Finance</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"GO! provided a solid brief, clearly thought through and supported the process from start to finish. They worked hard to help develop client and agency relationships from the outset, providing key insights to help guide our approach."<cite>Tristan Morris · Brand Consultancy Director, TrunkBBI</cite></blockquote> <p class="gn-reveal">TrunkBBI and Gofor Finance have begun work immediately with an initial focus on brand identity and refined messaging.</p> <p class="gn-reveal"><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/continental-appoints-hatch-as-new-uk-consumer-pr-and-influencer-agency-partner" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner</span> <span class="gn-related__excerpt">A four-way pitch managed by The GO Network led to Hatch winning Continental&#39;s UK influencer programme and consumer PR brief, with a data-led</span> </a> </li> <li class="gn-related__item"> <a href="/articles/sofology-appoint-eight-four-to-take-lead-on-social-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Sofology Appoint eight&amp;four to Take Lead on Social Strategy</span> <span class="gn-related__excerpt">A five-agency pitch managed by The GO Network ends with eight&amp;four appointed as Sofology&#39;s lead social partner. 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