<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70c20de4314dc877a8bc_blob-69b3f156b3ed3715970682.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Cardiff Sixth Form College Appoints GOLD79 for International Content and Communications Brief</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 February 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Recognised as one of the highest-performing schools in the world, Cardiff Sixth Form College has historically relied on academic reputation and agent networks rather than a formal digital marketing strategy.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">But with increased capacity, growing competition, and a need to attract a larger and more diverse international cohort, the college identified a clear need for a more polished, story-led and strategically joined-up communications approach.</p> <p class="gn-reveal">The brief called for a partner that could combine content marketing, digital performance and creative communications to elevate the brand, support agents more effectively, and create premium content capable of engaging both parents and students in global markets.</p> <p class="gn-reveal">The scope included refreshed sales materials, on-campus photography and videography, short- and long-form digital content, campaign planning, and the foundations for future performance marketing, SEO and PR activity.</p> <blockquote class="gn-blockquote gn-reveal">"As we expand our capacity and invest in a new campus environment that truly reflects the quality of our education, it was essential that we found a partner capable of telling that story in the right way. We were looking for an agency that understood premium international education, could balance creativity with performance, and had the ability to support our ambitions across multiple markets."<cite>Tom Arrand · Principal, Cardiff Sixth Form College</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb02d7cc9aac8d92f9a00_69fcb02d13e99c4ab74ee31f_1769075176412-69b33506ed76d121399934.jpeg" alt="Cardiff Sixth Form College campus"></div> <figcaption>Cardiff Sixth Form College, part of Dukes Education, is expanding capacity across its Cardiff and Cambridge campuses.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Gold79 will now work with Cardiff Sixth Form College and Dukes Education to develop a more cohesive and internationally compelling brand presence, with an initial focus on content creation, agent support materials, and communications strategy across the 2026 and 2027 recruitment cycles.</p> <p class="gn-reveal">The partnership is designed to help translate the college's academic excellence into a more distinctive and emotionally engaging brand story, supporting qualified enquiries, stronger conversion through the admissions funnel, and long-term enrolment growth.</p> <p class="gn-reveal">Success will ultimately be measured against the college's ambition to grow international pupil numbers and fill expanded capacity across both campuses.</p> <aside class="gn-quote gn-reveal"><q>This was a brief with real strategic weight behind it. Cardiff Sixth Form College has an extraordinary reputation, but the challenge was how to bring that to life through content and communications in a way that feels as world-class as the education itself.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>