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<span class="gn-kicker"><span class="dot"></span>News</span>
<h1 class="gn-title">Education Provider BPP Invest in Digital Media Strategy with appointment of Anything Is Possible</h1>
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<strong>The GO Network</strong>
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<span>5 September 2022</span>
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<span>1 min read</span>
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<p class="gn-lede gn-reveal">Leading education provider <a href="https://www.bpp.com/" target="_blank"><strong>BPP Education Group</strong></a> have recently appointed GO Network members <a href="https://aip.media/" target="_blank"><strong>Anything Is Possible</strong></a> as they seek to invest further in digital display and programmatic media.</p>
<p class="gn-reveal">The media, creative, and digital agency specialists will support the brand on a wide range of digital media efforts, including reviewing existing campaigns, modernising the strategy, and delivering creative updates.</p>
<h2 class="gn-reveal">The Pitch</h2>
<p class="gn-reveal">On the pitch process and win for <strong>Anything is Possible</strong>, <a href="https://www.linkedin.com/in/samfentonelstone/" target="_blank"><strong>Sam Fenton-Elstone</strong></a>, CEO of the agency, said:</p>
<blockquote class="gn-blockquote gn-reveal">"We used our data expertise to get under the skin of BPP's brief and quickly uncovered the potential complexity of their media requirements. We brought that insight into our proposal for maximising the effectiveness of their media investment – and exceeding their expectations."<cite>Sam Fenton-Elstone · CEO, Anything Is Possible</cite></blockquote>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6893314d7a7c008a7df89d7b_6319fbb731cf7979997df6bd_Screenshot%25202022-09-08%2520152648.png" alt="Sam Fenton-Elstone, CEO of Anything Is Possible, on the BPP pitch win"></div>
<figcaption>Sam Fenton-Elstone, CEO of Anything Is Possible, on the agency's appointment by BPP Education Group.</figcaption>
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<p class="gn-reveal">The sentiment of exceeding expectations in the pitch process was echoed by <strong>BPP's</strong> Head of Channel Marketing, <a href="https://www.linkedin.com/in/colinprender/" target="_blank"><strong>Colin Prendergast</strong></a>.</p>
<blockquote class="gn-blockquote gn-reveal">"All agencies endorsed in the GO Network process were highly capable and all met the requirements of the brief. However, the response to our brief from our chosen agency was beyond our initial expectations. It was clear from our initial meeting that the personalities across both teams would be a really strong match. We feel the range of skills across AIP will be a major factor in helping us drive our business forward."<cite>Colin Prendergast · Head of Channel Marketing, BPP</cite></blockquote>
<p class="gn-reveal"><strong><em>The GO Network is a cost-free marketing intermediary for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></strong></p>
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