<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dfeb62fd6355e57adbf1_bpp-x-l-and-b-banner-68c33fd594c8b164646951.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> BPP Appoints Live &amp; Breathe as Creative Partner for Undergraduate Launch and Brand Campaigns</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With a growing portfolio and diverse set of audiences, BPP required a partner that could develop strategic, insight-led creative across a range of campaign types and channels.</p> <p class="gn-reveal">The GO Network led a fast-paced, highly tailored agency search, with a focus on creative agility, Gen-Z audience relevance, and strong collaboration with internal teams and media partners.</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for more than just great creative. We needed a partner who could plug into our team, understand the nuance of our audiences, and bring fresh energy to every brief. The GO Network helped us navigate that quickly and confidently."<cite>Natalie Proctor · Brand Marketing Director, BPP</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb0495d8bf15349817409_bpp-portsoken-st-reception-68c314fe4f48f126921643.webp" alt="BPP Portsoken Street reception"></div> <figcaption>BPP's Portsoken Street reception.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Live &amp; Breathe</strong>, a London-based integrated agency, will support the strategic and creative development of campaigns across BPP's various business units. Their first commission will be the end-to-end campaign strategy and execution for the new undergraduate programme launch.</p> <p class="gn-reveal">Working alongside BPP's in-house creative studio and media agency AiP, the agency will lead creative ideation, messaging, and asset delivery across key digital channels.</p> <blockquote class="gn-blockquote gn-reveal">"This was a fantastic opportunity to work with a fast-moving, high-growth education brand with big creative ambitions. The team at BPP were clear on what they needed from a partner, and Live &amp; Breathe brought a brilliant balance of clarity, confidence, and energy to the process. We're really excited to see this campaign land."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-uks-leading-independent-drinks-business-global-brands-appoints-hatch-to-deliver-on-multi-brand-and-pr-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: UK’s Leading Independent Drinks Business Global Brands Appoints Hatch to Deliver on Multi Brand and PR Strategy</span> <span class="gn-related__excerpt">The GO Network matched UK drinks giant Global Brands with Hatch for a six-figure multi-brand PR and creative campaigns account.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-vetoquinol-appoints-vega-as-integrated-digital-partner-across-uk-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Vetoquinol Appoints Vega as Integrated Digital Partner Across UK Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network structured the agency search that matched Vetoquinol with Vega to lead paid media, SEO, influencer, and UX across its UK pet </span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-lg-electronics-appoints-the-chameleon-agency-as-lead-events-partner-across-uk" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: LG Electronics Appoints The Chameleon Agency as Lead Events Partner Across UK</span> <span class="gn-related__excerpt">The GO Network matched LG&#39;s complex multi-format brief, connecting them with a single events partner to handle B2B training, B2C activations</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-potter-moore-appoints-seventy7-to-lead-social-strategy-across-beauty-brand-portfolio" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Potter + Moore Appoints seventy7 to Lead Social Strategy Across Beauty Brand Portfolio</span> <span class="gn-related__excerpt">The GO Network matched Potter + Moore with seventy7 to lead TikTok, Instagram, and Facebook across four beauty brands, including Emma Hardie</span> </a> </li> </ul> </aside>