<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70abb6b4e70e56794cc4_bpp-x-l-and-b-banner-68c33fd594c8b164646951.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> BPP Appoints Live &amp; Breathe as Creative Partner for Undergraduate Launch and Brand Campaigns</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">With a growing portfolio and diverse set of audiences, BPP required a partner that could develop strategic, insight-led creative across a range of campaign types and channels.</p> <p class="gn-reveal">The GO Network led a fast-paced, highly tailored agency search, with a focus on creative agility, Gen-Z audience relevance, and strong collaboration with internal teams and media partners.</p> <blockquote class="gn-blockquote gn-reveal">"We were looking for more than just great creative. We needed a partner who could plug into our team, understand the nuance of our audiences, and bring fresh energy to every brief. The GO Network helped us navigate that quickly and confidently."<cite>Natalie Proctor · Brand Marketing Director, BPP</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb0498cd86a75018d3dd3_69fcb0495d8bf15349817409_bpp-portsoken-st-reception-68c314fe4f48f126921643.webp" alt="BPP Portsoken Street reception"></div> <figcaption>BPP's Portsoken Street reception.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Live &amp; Breathe</strong>, a London-based integrated agency, will support the strategic and creative development of campaigns across BPP's various business units. Their first commission will be the end-to-end campaign strategy and execution for the new undergraduate programme launch.</p> <p class="gn-reveal">Working alongside BPP's in-house creative studio and media agency AiP, the agency will lead creative ideation, messaging, and asset delivery across key digital channels.</p> <blockquote class="gn-blockquote gn-reveal">"This was a fantastic opportunity to work with a fast-moving, high-growth education brand with big creative ambitions. The team at BPP were clear on what they needed from a partner, and Live &amp; Breathe brought a brilliant balance of clarity, confidence, and energy to the process. We're really excited to see this campaign land."<cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></blockquote> </div></div>