<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70ad2b7958dd801a83f3_bupa-x-inkling-banner-68c31d74bbd4c552053996.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Bupa Dental Care Appoints Inkling to Lead 2025 Events Activation Programme</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 February 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">After a 'test and learn' year across the UK dental show circuit in 2024, Bupa Dental Care sought a long-term agency partner to take its event presence to the next level, from brand experience and stand design through to engagement tactics, logistics, and reporting.</p> <p class="gn-reveal">The GO Network ran a strategic search for a specialist agency with experience in employer brand, professional services, and healthcare, able to plug in seamlessly as an extension of the internal team.</p> <blockquote class="gn-blockquote gn-reveal">"The GO Network helped us shape and streamline a process that matched us with expert agencies aligned to both our culture and ambition. Inkling stood out with their fresh thinking, energy, and commitment to partnership."<cite>Jess Moore · Employer Brand Manager, Bupa Dental Care</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb047b80b107011fce085_69fcb046f82008235ce69938_maxresdefault-68c315e576474300366065.jpeg" alt="Bupa Dental Care events activation"></div> <figcaption>Bupa Dental Care's events presence across the UK dental show circuit.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal"><strong>Inkling</strong>, based in London, will lead end-to-end delivery of the 2025 events activation plan, including creative development, stand production, show logistics, merchandise sourcing, staffing, and engagement strategy.</p> <p class="gn-reveal">With a core focus on talent attraction and employer brand positioning, the work will aim to increase Bupa Dental Care's visibility, drive CPD sign-ups, and contribute to wider business goals, namely an increase in clinic hours delivered by recruited professionals.</p> <aside class="gn-quote gn-reveal"><q>This was a brief with a big mission behind it, supporting both brand reputation and business performance through live experience.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>