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Growth

Why User-Generated Content Matters to Brands in 2025

User-generated content (UGC) is set to play a pivotal role in marketing strategies this year, with the power to build brand trust, establish credibility, drive engagement, and influence purchasing decisions. Is your brand utilising UGC?

February 14, 2025

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Growth

5 Signs It’s Time to Change Agencies

Could your agency relationship be better? Are you seeing the right results? In this blog, we’ve identified five key signs that indicate it may be time to review your agency partnerships.

February 4, 2025

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News

The GO! Network’s Next Chapter: A Tech-First Future

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

February 3, 2025

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Expression

Against the Grain: Gousto

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

January 29, 2025

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Expression

Against the Grain: Hunter & Gather

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

January 7, 2025

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Expression

The Best Marketing Campaigns of 2024 – Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

January 6, 2025

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Expression

8 of the Best Christmas Ad Campaigns in 2024

Grab a coffee or hot chocolate and settle in for an enjoyable read of the best Christmas ad campaigns released this year.

December 17, 2024

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Growth

Is TikTok right for your brand image?

The introduction of TikTok has undoubtedly transformed the social media space, with an unprecedented user growth rate and the ability to target a younger demographic through video-led content – but is the app right for your brand?

December 12, 2024

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Growth

The Power of Emotion in Marketing

In today's marketing landscape, it's becoming increasingly clear that emotional connections are what truly drive consumer behaviour - but how do you get it right for your strategy?

November 13, 2024

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