Playback: The Psychology of Persuasion - How to Craft Email Campaigns That Convert

In a world where inboxes are flooded with marketing outreach, how do you make sure your emails stand out and drive action?

In this virtual session, learn from industry experts on how to craft subject lines that grab attention, write compelling copy that persuades, and use data-driven strategies to maximise conversions.

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Join a free upcoming strategy session with The GO! Network here

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During this 1-hour workshop playback, you'll learn:

🧠 How psychology impacts email engagement.

📣 How to craft headlines that stand out, and copy that drives action.

🎯 Personalisation & segmentation tactics to improve engagement rates.

📧 Practical tips to optimise email performance, including A/B testing.

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Connect with our speakers:

Chloe Richards, Email Marketing Strategist, I-COM
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Jessica Harrison, Head of Marketing, Pomegranate Media

After 14 great events in 2025 so far, we will now be taking a break for the summer. But we will be back in the autumn with lots of new virtual events.

We'll be in touch!

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