<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abdd711fcab232d51bc_651d7edcd45bdee457b87cc4_62c738b65b0a046edcbe87b3_Event%252520Headers%252520-%252520August%252520and%252520September%252520(3)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Last Mile - Investing in Journeys that Convert Customers</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 August 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 16 Aug 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With so much emphasis placed on lead generation and the point of sale, key points of conversion - from MQL to opportunity, and from customer to returning advocate - can often get lost in the mix.</p> <p class="gn-reveal">So, how do you create journeys that keep your customers and clients engaged with your brand?</p> <p class="gn-reveal">In this session, our digital, communication, and customer journey experts will share everything you need to start optimising these key stages of your customer journey.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>We'll be covering:</h4> <ul> <li><strong>The changing trends in marketing and sales conversion</strong> strategies</li> <li><strong>The most common mistakes</strong> that cause you to miss out in the last mile of your customer journey across your communications and user experience</li> <li>Best-practise <strong>strategies for maximising your engaged audience</strong>, including <strong>customer communication, user journey mapping, re-engagement</strong> and more</li> <li><strong>When and where to invest</strong> to get better results for your efforts</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mark Leach</span> <span class="gn-speaker__role">Managing Director, Manchester · Brainlabs</span> <a href="https://www.linkedin.com/in/mrmarkleach/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Naeem Alvi-Assinder</span> <span class="gn-speaker__role">Founder · Notepad</span> <a href="https://www.linkedin.com/in/naeemalvi/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Osh Rice</span> <span class="gn-speaker__role">Managing Director · Daydot</span> <a href="https://www.linkedin.com/in/oshrice/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sara Parrish</span> <span class="gn-speaker__role">Lead CX Consultant · krow group</span> <a href="https://www.linkedin.com/in/sara-parrish/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-4-ways-to-maximise-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Ways to Maximise Brand Consideration with Organic and Paid Search </span> <span class="gn-related__excerpt">Agency experts share four tactics to align SEO and PPC, target informational queries, and measure engagement at the consideration stage.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/social-commerce-at-scale" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Social Commerce at Scale</span> <span class="gn-related__excerpt">Agency experts break down how TikTok Shop, Instagram Shopping, and YouTube convert engagement into sales. Get practical frameworks for shopp</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-and-delivering-creative-campaigns-that-work-for-your-resource" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in and Delivering Creative Campaigns that Work for your Resource</span> <span class="gn-related__excerpt">Agency experts bust creative campaign myths, cover OOH channels, and share best practice to help you plan and invest with confidence.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/finding-the-right-talent-attraction-and-engagement-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the Right Talent Attraction and Engagement Strategy for your Business</span> <span class="gn-related__excerpt">Agency experts break down employer branding, hiring plans, and internal engagement structures to help you build a talent strategy that fits </span> </a> </li> </ul> </aside>