<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab6491da320ec1774a4_651d7ed8ab7e269285117a72_6509b73488b8dffade08d9d2_Making%252520the%252520Most%252520out%252520of%252520your%252520Social%252520Media%252520Strategy%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Making the Most of your Social Strategy - New Opportunities to Engage</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 October 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 12 Oct 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With <strong>60% of the global population</strong> now using social media, and new platforms such as <strong>Threads</strong> and <strong>TikTok</strong> taking the market by storm with record-breaking user growth rates, <strong>is your social strategy up to speed?</strong></p> <p class="gn-reveal">In this virtual session, our experts discuss where social media 'fits' as part of a wider marketing strategy right now, <strong>the differing platforms, opportunities and challenges</strong> they present, along with key considerations for in-house teams looking to <strong>get more from their social activation in 2024</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>The latest updates.</strong> The broader themes we're seeing across the social media world, and what it means for different strategies and objectives</li> <li><strong>Framing your social channels in 2023.</strong> The 'purpose' of social media marketing as a tool for communications, brand awareness, audience nurture, and more</li> <li><strong>Challenges and opportunities.</strong> The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy</li> <li><strong>Continuous improvement.</strong> How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Beth Cook</span> <span class="gn-speaker__role">Social and Influencer Director · Ponderosa Agency</span> <a href="https://www.linkedin.com/in/bethancook/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jayne Carverhill</span> <span class="gn-speaker__role">Business Director · Inkling Culture</span> <a href="https://www.linkedin.com/in/jaynecarverhill/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sam Thompsett</span> <span class="gn-speaker__role">Head of Paid Social · Genie Goals</span> <a href="https://www.linkedin.com/in/sam-thompsett-3029a715a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Talor Gilchrist</span> <span class="gn-speaker__role">Content Strategist · Leith</span> <a href="https://www.linkedin.com/in/talorgilchrist/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Clare O'Hanlon</span> <span class="gn-speaker__role">Head of Social · Recipe</span> <a href="https://www.linkedin.com/in/clareohanlon/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/organic-social-2023-trends-and-opportunities-for-your-growth-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Organic Social 2023 - Trends and Opportunities for your Growth Strategy</span> <span class="gn-related__excerpt">Agency experts break down platform algorithm shifts, TikTok&#39;s explosive rise, and the risks and opportunities shaping organic social strateg</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-organic-social-2023-trends-and-opportunities-for-your-growth-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Organic Social 2023 - Trends and Opportunities for your Growth Strategy</span> <span class="gn-related__excerpt">Agency experts break down platform shifts, video best practices, and audience behaviour changes to sharpen your organic social growth strate</span> </a> </li> <li class="gn-related__item"> <a href="/articles/social-as-a-search-engine---finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Social as a Search Engine - Finding a Strategy that works for you</span> <span class="gn-related__excerpt">Consumers now search on TikTok, Pinterest, and Instagram. This workshop recording shows agencies how to build social SEO strategies across p</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> </ul> </aside>