<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa49cf04284db59750b_651d7eca440313ce1abd4d32_62444cda61c2b622f4262f49_Appoin%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Building a Brand with Impact - Investing in Awareness Channels</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 April 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 20 Apr 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Whether you're currently considering activating a new brand awareness strategy, or you're reassessing your existing strategy, this workshop led by our branding experts will explore common perceptions of risks and opportunities in 'traditional' channels.</p> <p class="gn-reveal">Join us for this interactive workshop and explore the practical steps needed to build awareness channels into your integrated marketing strategy, measure success, and ultimately build a brand with impact.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Framing ROI and performance metrics on channels like TV, print media, radio, OOH and more</strong></li> <li><strong>What to consider when investing in ATL or 'traditional' marketing channels</strong></li> <li><strong>How to invest in awareness channels that work with your resource</strong></li> <li><strong>Integrating awareness channels into your wider strategy</strong></li> <li><strong>Real use cases of integrated 'traditional' and 'digital' marketing campaigns</strong></li> </ul> </aside> <h2 class="gn-reveal">Our Experts</h2> <p class="gn-reveal">This session will be led by branding and awareness experts within our network:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Aaron Wells</span> <span class="gn-speaker__role">Strategy Director · Big Cat</span> <a href="https://www.linkedin.com/in/aaronwellsstrategist/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Christine Colbert</span> <span class="gn-speaker__role">MD · House Creative</span> <a href="https://www.linkedin.com/in/christine-colbert/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Naeem Alvi-Assander</span> <span class="gn-speaker__role">Founder · Notepad</span> <a href="https://www.linkedin.com/in/naeemalvi/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Moderated by <strong>Charlotte Boerescu-Kelly</strong>, Head of Marketing, The GO Network.</p> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact: When and where to invest in Awareness</span> <span class="gn-related__excerpt">TV, radio, and OOH don&#39;t have to feel like a gamble. Agency experts break down real ATL costs, long-term ROI thinking, and how to build an a</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-social-building-your-integrated-paid-and-organic-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Social - Building your Integrated Paid and Organic Strategy</span> <span class="gn-related__excerpt">Balance awareness with lead generation using a hybrid social approach. Get practical frameworks for channel objectives, resource allocation,</span> </a> </li> <li class="gn-related__item"> <a href="/articles/traditional-medias-last-stand-how-to-make-it-work-in-the-modern-world" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Traditional Media&#39;s Last Stand: How to Make it Work in the Modern World</span> <span class="gn-related__excerpt">Print, TV, radio, and outdoor still deliver. This workshop shows agencies how to blend traditional channels with digital for stronger ROI.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/creating-unique-buyer-experiences---standing-out-with-your-brand-online" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Creating Unique Buyer Experiences - Standing out with your Brand Online</span> <span class="gn-related__excerpt">Brand loyalty is harder to earn than ever. This workshop covers eCommerce strategy, digital brand-building blocks, and trends agency leaders</span> </a> </li> </ul> </aside>