<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abb86cd294c70e9d18e_651d7edb177adbd2c4144128_622b14e7671b121037450152_Screenshot%2525202022-03-11%252520092232.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">SPACE by Liquid Launch Party</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 March 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 24 Mar 2022 · 18:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Liverpool</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p>Finding the right environment to do creative work is a challenge every agency faces at some point. Whether you are scaling a production team, pitching to new clients, or simply trying to attract the kind of talent that raises your output, the physical space you work in sends a signal. Liquid, a Liverpool-based creative agency and member of The GO Network, has responded to that challenge by opening SPACE: a 2,500 sq ft creative studio on Greenland Street in Liverpool's Baltic Triangle.</p> <p>The launch of SPACE is more than a property story. It is a prompt for agency leaders to think seriously about how studio infrastructure shapes creative capability, client perception, and long-term business development.</p> <h2>What SPACE by Liquid Actually Offers</h2> <p>Located at 67 Greenland Street, Liverpool, L1 0BY, SPACE by Liquid is a 2,500 sq ft purpose-built creative studio featuring an infinity cove. For agencies and production teams unfamiliar with the format, an infinity cove is a seamless curved backdrop that eliminates visible corners and floor lines, giving photographers and videographers a clean, boundless environment for shoots. It removes the need to hire expensive external locations for product, portrait, fashion, or brand content production.</p> <p>The Baltic Triangle has established itself as one of the UK's most active creative and digital districts outside London. For agencies based in the North West, having access to a facility of this scale in that neighbourhood removes a practical barrier that has historically pushed production briefs toward Manchester or London.</p> <h2>Why Agency Infrastructure Is a Business Development Asset</h2> <p>Agency owners sometimes treat studio space as an operational cost rather than a commercial asset. SPACE by Liquid challenges that framing. A well-specified studio gives an agency three distinct advantages in new business conversations.</p> <ul> <li><strong>Proof of capability:</strong> Walking a prospective client through a 2,500 sq ft production facility with an infinity cove is a more compelling demonstration of end-to-end capability than any credentials deck. The space does part of the selling.</li> <li><strong>Reduced reliance on third-party suppliers:</strong> When production is brought in-house, margins improve and quality control tightens. Agencies that depend heavily on hired facilities or freelance production networks often find those dependencies create bottlenecks on fast-turnaround briefs.</li> <li><strong>Talent attraction:</strong> Creative and production talent pays attention to the environments agencies offer. A studio that is genuinely equipped for professional work signals that leadership takes craft seriously, which matters when you are competing for the same people as larger networks.</li> </ul> <h2>Lessons for Agencies Thinking About Space and Scale</h2> <p>Not every agency is in a position to build or commission a 2,500 sq ft studio, but the thinking behind SPACE by Liquid translates to agencies at different stages of growth. Here are the practical considerations worth taking seriously.</p> <h3>Audit what you are currently outsourcing</h3> <p>Before making any infrastructure decision, map the production capabilities you are regularly buying in from external suppliers. If photography, video production, or content creation appear consistently on that list, the costs of external hire may already justify investment in owned or shared facilities. The calculation changes when you factor in the time lost to supplier coordination and the margin you are leaving on the table.</p> <h3>Consider shared and collaborative models</h3> <p>Owning a large studio outright is not the only route. Several agencies have found commercial and creative value in co-investing with complementary businesses, making shared facilities available to network partners, or offering studio hire to outside clients as a secondary revenue stream. A space like SPACE by Liquid can serve the agency's own production needs while also functioning as a community asset for the wider creative industry in its city.</p> <h3>Choose location as deliberately as you choose the space itself</h3> <p>The Baltic Triangle location is not incidental. Proximity to other creative businesses, access to freelance talent, and a neighbourhood identity that clients associate with creative credibility all contribute to the commercial case. When agencies invest in physical infrastructure, the postcode is part of the proposition.</p> <h3>Use the space as a client touchpoint</h3> <p>An owned studio creates a natural reason to bring clients, prospects, and collaborators into your world. Launch events, client workshops, and production days all become opportunities to deepen relationships in an environment you control. This is a form of hospitality that reinforces your positioning without requiring a formal pitch.</p> <h2>The Broader Opportunity for Northern Agencies</h2> <p>The opening of SPACE by Liquid reflects a wider shift in the UK creative industry. As production budgets fragment and brands invest more heavily in owned content, agencies that can offer genuine production capability alongside strategic and creative services are better positioned to hold larger portions of the client relationship. The agencies most vulnerable to margin pressure are those that remain purely strategic or purely executional. Bridging that gap, as a facility like SPACE enables, is a meaningful competitive move.</p> <p>For agencies in Liverpool, the North West, and beyond, SPACE by Liquid at 67 Greenland Street represents a new production resource worth knowing about. For agency leaders more broadly, it is a useful case study in how physical infrastructure can be built to serve both operational and commercial ends.</p> <p>If you are reassessing your own agency's studio or production setup, start with the outsourcing audit. The answer to whether you need more space is usually already visible in your supplier invoices.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/understanding-the-go-network" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Introduction to Membership – Understanding The GO Network</span> <span class="gn-related__excerpt">New and prospective members: see how 1,000+ brand-agency partnerships are built, from profile optimisation to brand introductions, in one 60</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-tiktok-emerging-social-platforms-how-your-brand-can-get-involved" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: TikTok &amp; Emerging Social Platforms: How Your Brand Can Get Involved</span> <span class="gn-related__excerpt">Agency experts break down how to build audiences and drive conversions on TikTok, BeReal, and beyond. 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