<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc96ad8bcdc498ab43c5_event-2520headers-2520-2520getting-2520more-2520from-2520your-2520webs.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Getting More from your Website in 2023 - The Complete Guide</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>9 March 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 9 Mar 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Taking a more strategic approach to your website can help build brand trust, increase site traffic, enhance customer experiences, and inevitably generate more leads. <strong>So, how do you unlock the potential of your online presence in 2023?</strong></p> <p class="gn-reveal">In this virtual session, our performance, development, and digital experts share the common challenges and overlooked opportunities to make the most of your website and how to objectively assess your site to hit strategic objectives from the ground up, including <strong>best practise advice on fine-tuning key elements such as SEO, UX, and consistent measurement of performance.</strong></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Getting started.</strong> Defining the 'purpose' of your website, and deciding what's fit for purpose</li> <li><strong>Pain points.</strong> Common issues with website optimisation, and how to manage them</li> <li><strong>Making the most of your website.</strong> The overlooked opportunities to get more from your website across UX, SEO, integrations, and more</li> <li><strong>Refresh or restart?</strong> Mapping your plan of attack, internal buy-in, and considerations for external support</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ian Hammersley</span> <span class="gn-speaker__role">Ecommerce Specialist · smartebusiness</span> <a href="https://www.linkedin.com/in/ianhammersley/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Jones</span> <span class="gn-speaker__role">Marketing Director · Quba</span> <a href="https://www.linkedin.com/in/matthewjonesquba/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andy Nicol</span> <span class="gn-speaker__role">Head of Client Strategy &amp; Managing Director · Sputnik Digital</span> <a href="https://www.linkedin.com/in/andynicol/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p> <h2 class="gn-reveal">Related articles</h2> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/planning-your-website-rebuild-for-successful-execution?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Website+Rebuild+Projects+-+Planning+for+Success">Website Rebuild Projects - Planning for Success</a></p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/planning-your-website-rebuild-for-successful-execution?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Website+Rebuild+Projects+-+Planning+for+Success">Web Development 101 - Optimising Your Website for a Successful 2023</a></p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/how-often-should-you-redesign-and-rebuild-your-website-and-what-are-the-benefits?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+How+Often+Should+you+Redesign+your+Website+and+What+are+the+Benefits%3F">How Often Should you Redesign your Website and What are the Benefits?</a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-5-website-optimisation-pain-points-and-how-to-manage-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Website Optimisation Pain Points – And How to Manage Them</span> <span class="gn-related__excerpt">Experts share 5 common web optimisation challenges, from rising bounce rates to poor conversions, and how to assess your site against real s</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-and-delivering-creative-campaigns-that-work-for-your-resource" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in and Delivering Creative Campaigns that Work for your Resource</span> <span class="gn-related__excerpt">Agency experts bust creative campaign myths, cover OOH channels, and share best practice to help you plan and invest with confidence.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/google-optimized-getting-the-best-from-your-digital-analytics" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Google Optimized - Getting the Best from your Digital Analytics</span> <span class="gn-related__excerpt">Experts cover GA4 migration gaps, personalisation options, and performance strategies to help agency marketers stay ahead after Google&#39;s pla</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-things-you-need-to-know-before-rebuilding-your-website" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 things you need to know before rebuilding your website</span> <span class="gn-related__excerpt">Agency experts cover goal-setting, platform selection, and data-led decisions, so your re-platforming project delivers results from day one.</span> </a> </li> </ul> </aside>