<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab6c89ab92f017480fe_66754e196ee1f1127b1dccd9_Mastering%2520Brand%2520Voice%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Mastering Brand Voice - Aligning Tone with Market Success</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 July 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 25 Jul 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In an era where brand reputation is more important than ever, with <strong>over a third of consumers</strong> highlighting a business' 'distinct personality' as a key stand out feature over competitors, in this virtual session, our experts share <strong>the key factors that make a strong brand TOV,</strong> along with practical advice and real-world strategies to enhance your brand communication.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Why does brand TOV matter?</strong> Understanding the critical role of mastering brand voice, and the impact on market perceptions.</li> <li><strong>Aligning tone with market success</strong> How aligning tone with market success drives brand performance, and overcoming challenges in achieving a consistent brand tone.</li> <li><strong>Strategies and best practices</strong> Strategies for aligning tone with market dynamics and consumer expectations across different channels.</li> <li><strong>Practical implementation</strong> Practical considerations for strengthening your TOV, real-world examples of successful brand voice alignment, and measuring success.</li> </ul> </aside> <h2 class="gn-reveal">Who should attend?</h2> <p class="gn-reveal"><strong>In-House Brand Marketers</strong></p> <p class="gn-reveal"><strong>Creative Directors and Communication Specialists</strong></p> <p class="gn-reveal"><strong>Mid-Level Marketers and Marketing Coordinators</strong></p> <p class="gn-reveal"><strong>Senior Marketing Leaders and Chief Marketing Officers (CMOs)</strong></p> <p class="gn-reveal"><strong>Marketing Executives</strong></p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dalia Jaffar</span> <span class="gn-speaker__role">Marketing and PR Director · Glorious Creative</span> <a href="https://www.linkedin.com/in/daliajaffar/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Holly Bamford</span> <span class="gn-speaker__role">Head of Client Services · Borne</span> <a href="https://www.linkedin.com/in/holly-bamford-94a9a220/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jenny Driver</span> <span class="gn-speaker__role">Client Services Director · Zeal</span> <a href="https://www.linkedin.com/in/jendriver/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-reinforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Reinforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">Agency experts cover how to assess your current TOV, avoid common pitfalls, and measure success across channels and internal roll-outs.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-enforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Enforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">34% of consumers value distinct brand personality. Experts cover how to frame your current TOV, strengthen it across channels, and manage in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/from-bland-to-bold-how-tone-of-voice-drives-brand-recognition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">From Bland to Bold: How Tone of Voice Drives Brand Recognition</span> <span class="gn-related__excerpt">Agency experts share frameworks for crafting a distinctive brand voice, keeping it consistent across every channel, and measuring its real i</span> </a> </li> <li class="gn-related__item"> <a href="/articles/creating-a-brand-and-content-strategy-that-speaks-to-diverse-audiences" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Creating a Brand and Content Strategy that Speaks to Diverse Audiences</span> <span class="gn-related__excerpt">Adapt tone of voice, choose the right channels, and scale reach across multiple audience segments. Experts share a practical framework from </span> </a> </li> </ul> </aside>