<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8e066d003d767ad19d_dcfbcc3e2424-access-icon-banner.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Beyond Compliance: The SEO, Legal and Business Case for eCommerce Accessibility in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 July 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 11 Jul 2024 · 10:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With notable legal cases in the USA shedding light on web accessibility, and impending laws in the EU, UK businesses trading with these regions face a pressing need to <strong>ensure their websites meet accessibility criteria</strong>. However, it's not just about compliance, embracing accessibility initiatives can yield <strong>significant benefits in SEO and user experience</strong>.</p> <h2 class="gn-reveal">What's Covered</h2> <p class="gn-reveal">In this event hosted by Network members <a href="https://thedigitalmaze.com/" target="_blank"><strong>The Digital Maze</strong></a>, they cover:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>eCommerce Accessibility in 2024</h4> <ul> <li><strong>SEO and user experience.</strong> Understand why accessibility is crucial for SEO and why it's more than just following guidelines. Discover how it impacts user experience and why neglecting it could cause you to fall behind competitors.</li> <li><strong>Spending power and revenue.</strong> Gain insights into the significant portion of internet users who require accessibility features. Learn about their spending power and the potential revenue loss for businesses with inaccessible websites.</li> <li><strong>POUR principles.</strong> Explore the POUR principles, Perceivable, Operable, Understandable, and Robust, and how they guide website accessibility improvements.</li> <li><strong>Upcoming laws and regulations.</strong> Learn about upcoming accessibility laws and regulations, including those in the UK, EU, and US. Understand the implications for businesses and how to prepare for compliance.</li> <li><strong>Prioritising optimisations.</strong> Learn how to prioritise accessibility optimisations based on impact and cost-effectiveness with successful business examples, as well as tools and plugins to streamline the process while reducing costs.</li> <li><strong>Q&amp;A session.</strong> There'll also be a <strong>Q&amp;A session</strong> at the end, so bring your questions!</li> </ul> </aside> <h2 class="gn-reveal">Who is it for?</h2> <p class="gn-reveal">This free webinar is ideal for marketing directors and managers leading a team but everyone's welcome, just hit the sign up button!</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Katja Kline</span> <span class="gn-speaker__role">SEO Account Manager</span> <a href="https://www.linkedin.com/in/katjakline/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rob Twells</span> <span class="gn-speaker__role">Co-Founder &amp; Managing Director</span> <a href="https://www.linkedin.com/in/rob-twells/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network, to register for free, please visit the event page </em><a href="https://thedigitalmaze.com/resources/ecommerce-accessibility-in-2024/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/space-by-liquid-launch-party" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">SPACE by Liquid Launch Party</span> <span class="gn-related__excerpt">Agency network members got exclusive access to Liquid&#39;s 2,500 sq ft studio with infinity cove. 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