<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab2d13f73e420b07a53_653a6af5bec116dfe973c738_65258d0b1580f88dda5280f6_Creative%2520Storytelling%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in Long-term Audience Engagement with Creative Storytelling</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 November 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 30 Nov 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual session for marketing and brand leaders, our experts discuss the value of <strong>audience re-engagement vs. new audience reach</strong>, the most common forms this can take, and the opportunities to <strong>re-engage audiences with creative activation</strong>, focusing on the power of '<strong>storytelling</strong>' for brands.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Re-engagement vs. engagement.</strong> The differentiations between first engagements with your audience and continuous re-engagement, and what this means for your business.</li> <li><strong>Finding your fit.</strong> Identifying your own goals, priorities and opportunities in your re-engagement strategy.</li> <li><strong>Framing your story.</strong> The key considerations and best-practise guidance on delivering a strong 'story' with your content.</li> <li><strong>Investing in your story.</strong> How and when to make the jump with scaled investment, measuring the value, and planning your output.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Susanna Boccaccio</span> <span class="gn-speaker__role">Company Director · Brilliant Trees Media</span> <a href="https://www.linkedin.com/in/susanna-boccaccio-b355172b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jessica Lowes</span> <span class="gn-speaker__role">Head of Marketing &amp; PR · Punch Creative</span> <a href="https://www.linkedin.com/in/jessfryer/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andrew Pamphilon</span> <span class="gn-speaker__role">Director · MGA Group</span> <a href="https://www.linkedin.com/in/andrew-pamphilon-8245a89/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Danielle Crossley</span> <span class="gn-speaker__role">Marketing Director · Favoured</span> <a href="https://www.linkedin.com/in/daniellerobyn/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> <li class="gn-related__item"> <a href="/articles/against-the-grain-levis" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Against the Grain: Levi&#39;s</span> <span class="gn-related__excerpt">Rhodri Evans reveals how Levi&#39;s aligns to culture through music, sport, and sustainability, offering agency teams a masterclass in long-term</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels-d3d7d" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact - Investing in Awareness Channels</span> <span class="gn-related__excerpt">TV, print, radio and OOH don&#39;t have to be a gamble. This workshop covers how to frame ROI, allocate resource, and fold traditional channels </span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact: When and where to invest in Awareness</span> <span class="gn-related__excerpt">TV, radio, and OOH don&#39;t have to feel like a gamble. Agency experts break down real ATL costs, long-term ROI thinking, and how to build an a</span> </a> </li> </ul> </aside>