<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa54e9ffd30f11e3903_651d7ecc348bed4b2ce22884_623cafe470a2a7ec2a5a7512_Event%252520Cover%252520Images%252520_%252520Scale_Marketing_Drive%252520(5)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Influencer Marketing Panel: How to influence consumer decision making through the &quot;messy middle&quot;</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 April 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 27 Apr 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><em>Consumers no longer fit into the traditional, linear funnel, rather, they navigate their way through an ever more complex, digital ecosystem from awareness to purchase.</em></p> <p class="gn-reveal"><strong><em>Learn how your agency and brand peers are working with influencers</em></strong><em> throughout the consumer journey, integrating them across multiple channels as they </em><strong><em>guide consumers through increasingly convoluted paths to purchase</em></strong><em>.</em></p> <p class="gn-reveal"><em>Importantly, understand how you can leverage the power of influencers for </em><strong><em>improved campaign efficiency, effectiveness and return across all of your marketing efforts</em></strong><em>.</em></p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>The Influencer Marketer's perspective on Google's 'Messy Middle' thinking.</strong></li> <li><strong>How can you deploy influencers in support of an integrated, traditional funnel marketing strategy?</strong></li> <li><strong>What are the common challenges for brands and agencies in developing, implementing and and scaling influencer marketing campaigns?</strong></li> <li><strong>How are agencies and brands meeting these challenges and succeeding?</strong></li> <li><strong>Q&amp;A</strong></li> </ul> </aside> <p class="gn-reveal">This session is free to attend but may reach capacity - register now to save your space.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/influencer-marketing-panel-with-influence-network-how-to-influence-consumer-decision-making-through-the-messy-middle" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Influencer Marketing Panel - How to Influence Consumer Decision-Making Through the &#39;Messy Middle&#39;</span> <span class="gn-related__excerpt">Consumers don&#39;t follow a linear path. Discover how agencies deploy creators across channels to boost campaign efficiency, effectiveness, and</span> </a> </li> <li class="gn-related__item"> <a href="/articles/key-considerations-when-implementing-an-influencer-marketing-campaign-from-our-experts" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Key Considerations when Implementing an Influencer Marketing Campaign - From our Experts</span> <span class="gn-related__excerpt">Five influencer tiers, Google&#39;s messy middle, and the trust-building factors agencies must define before launching a campaign.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/influencer-marketing-panel-how-to-influence-consumer-decision-making-through-the-messy-middle" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Influencer Marketing can guide consumer decisions through the &quot;messy middle&quot;</span> <span class="gn-related__excerpt">Consumers don&#39;t buy in a straight line. 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